February 15, 2012

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News

JamBase finds e-mail monetization in new ExactTarget e-mail ad platform

November 25, 2008

Since its ad network partner, Google Ad Manager, and its e-mail service provider (ESP), ExactTarget, integrated into one platform last week, JamBase is now running ads inside of its e-mails.
 

EV SSL adoption reaches new heights for security

November 24, 2008

Online security is getting more important to e-commerce sites and online banks, as more businesses are adopting practices to protect consumers.
 

Retailers work on e-mail subscriptions: EEC study

November 19, 2008

Retailers are getting savvy about e-mail sign ups, according to the third annual Retail Email Subscription Benchmark Study, put out by The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association. The new study found that retailers are putting more focus on list hygiene, with 38% of retailers surveyed asking subscribers to confirm their e-mail address by re-entering it when opting in. This is up from 27% last year.
 

Columns

Inbox Insider: Marketers need to work on the unsubscribe process

November 25, 2008

"Unsubscribe" is a touchy word in e-mail marketing. No marketer really wants to lose subscribers, but then again, most marketers don't want to have uninterested people on their list. And, since the CAN-SPAM update this year has ruled that the unsubscribe process must be easier for consumers, cutting the process down to a one-stop process, not everyone has gotten with it.
 

Unify your data, improve your e-mail, boost your conversions

November 25, 2008

In the online marketing space, it's survival of the fittest. You have to stay on top of trends while correctly forecasting the likelihood of their staying power.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

The key causes of e-mail fatigue and frustration

November 25, 2008

I can't remember how many e-mail offers I subscribed to during the last two years. I don't read most of them today, even if I haven't unsubscribed from them officially. With demands on their time and attention, more people are experiencing e-mail fatigue and frustration. It's my belief that e-mail fatigue stems from three primary factors: content, frequency and technology.
 

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

Lists and Databases

Online Auto, Home and Life Insurance Consumers

November 12, 2008

New E-mail - Online Auto, Home and Life Insurance Consumers - InsWeb.com - Description: This file contains subscrib­ers to a monthly newsletter providing consumers with information regarding online auto, home and life insurance.
 



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