July 15, 2009

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Today's News

Google, P&G swapping employees

November 21, 2008

Google and Procter & Gamble (P&G) have been swapping employees since earlier this year in an effort to foster creativity and establish a mutual relationship. Since January, about 24 employees from Google and P&G have been sitting in on each other's business meetings while brainstorming and offering outsider opinions and ideas.
 

Valassis sells its French divisions

November 21, 2008

Media and marketing services company Valassis communications announced that it would sell its French subsidiaries to HighCo, a French marketing services company, for an undisclosed cash amount.
 

Hasler turns to Bluewolf, Salesforce

November 21, 2008

Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company.
 

Motrin campaign shows need for informed targeting

November 24, 2008

When it comes to properly targeting your marketing mes­sage, understanding your audience — what it wants to know, how it wants to hear what it wants to know — is essential. So the first word that comes to mind when I think of the Motrin/Twitter mayhem of last week is "oy" — the traditional Yiddish term of dismay.
 

Technology professionals list now available

November 21, 2008

Worldata has introduced the CiTDB — International Masterfile from Harte-Hanks list to the market. This list contains contacts who are technology professionals in the list rental marketplace.
 

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In This Week's Print Edition

Credit alternatives explored

November 24, 2008

There's been a dramatic rise in the use of payment meth­ods other than credit cards over the past few months. Online home electronics retailer Etronics reports transaction vol­ume through eBillme during the past two months has grown 35% on the site, according to Mark Zayats, marketing direc­tor at Etronics.
 

JCP styles up integrated push

November 24, 2008

JCPenney's new campaign positions its products as "great style with an affordable price," targeting consumers shopping with an eye toward the economy.
 

Today's lists and databases

BVR Mealey's Legal Conferences

November 24, 2008

New List - BVR Mealey's Legal Conferences - Institute of Management and Administration Inc. - Description: This file contains lawyers and other legal professionals involved in a wide variety of legal services.
 

Manufacturing Equipment Experts from Globalspec

November 24, 2008

New List - Manufacturing Equipment Experts from Globalspec - VentureDirect Worldwide - Description: This file contains workers, designers and managers with manufac­turing equipment and materials.
 

Mobile Users Nationwide

November 24, 2008

New List - Mobile Users Nationwide - V12 Group - Description: This file contains consum­ers who use mobile devices and are responsive to mobile marketing.
 

The Beaver: Canada's History Magazine

November 24, 2008

New Selects - The Beaver: Canada's History Magazine - Cornerstone List Management - Description: This file contains sub­scribers to The Beaver, a bimonthly publication devoted to Canada's history.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k
CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k
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For more opportunities PLEASE visit our website www.smithhanley.com

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Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

In This Issue


Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


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