July 15, 2009

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Today's News

Publicis Groupe acquires Tribal

November 19, 2008

Publicis Groupe has acquired Tribal, a São Paulo-based digital agency that offers brand planning, interactive campaign development and advanced marketing technologies.
 

Hayzlett named Kodak CMO

November 19, 2008

Jeffrey Hayzlett has been named CMO of Eastman Kodak Company, effective January 1. As CMO, Hayzlett will be responsible for the firm's worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies and processes.
 

Acxiom acquires Quinetix

November 19, 2008

Acxiom Corp. has acquired Quinetix LLC for an undisclosed sum. The acquisition adds to Acxiom's consumer insight and analytics capabilities and plays into the strategy outlined by the company's CEO and president, John Meyer, when he joined the company in February.
 

Retailers work on e-mail subscriptions: EEC study

November 19, 2008

Retailers are getting savvy about e-mail sign ups, according to the third annual Retail Email Subscription Benchmark Study, put out by The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association. The new study found that retailers are putting more focus on list hygiene, with 38% of retailers surveyed asking subscribers to confirm their e-mail address by re-entering it when opting in. This is up from 27% last year.
 

Sapient, Shubert partner on Telecharge.com

November 19, 2008

Marketing services firm Sapient Interactive announced today it has partnered with Shubert Ticketing, a provider of ticketing services throughout the US, to revitalize its Telecharge.com Web site.
 

Coffee chain to tie sales to donations

November 19, 2008

Specialty coffee chain Dunn Bros. has launched a unique giving program to raise funds for community organizations.
 

Crohn's and Colitis Foundation list now available

November 19, 2008

Direct Media has introduced the Crohn's and Colitis Foundation of America list to the market. This list is comprised of people who have made donations to the Crohn's and Colitis Foundation of America in order to fund research, treatments and medical institutions involved with these digestive diseases.
 

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In This Week's Print Edition

Organic growth is harder to come by

November 17, 2008

Recent results posted by Whole Foods Market have stirred some doubts about the health of the organic food mar­ket in today's economy.
 

Behavioral targeting

November 17, 2008

Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.
 

Today's lists and databases

Cell Phone Subscriber Masterfile

November 20, 2008

New List - Cell Phone Subscriber Masterfile - Accurate Data Base LLC - Description: This file contains US cell phone subscribers.
 

Hybrid Car Owners

November 20, 2008

New List - Hybrid Car Owners - NobleVentures - Description: This file contains owners of hybrid vehicles. These are generally environmentally conscious people.
 

Latino Connection - Direct Response Spanish Speakers

November 20, 2008

New List - Latino Connection - Direct Response Spanish Speakers - Sound Beach Marketing Partners LLC - Description: This file contains people and households with a record of respond­ing to Spanish language offers.
 

Charming Shoppes Package Insert Program

November 20, 2008

New Inserts - Charming Shoppes Package Insert Program - Media Horizons Management - Description: This file contains buyers from Charming Shoppes Inc., which sells plus-size clothing for women.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k
CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k
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For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

In This Issue


Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


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