February 15, 2012

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News

Ted's Montana Grill mixes e-mail with social media

November 18, 2008

Restaurant chain Ted's Montana Grill has found that e-mail and a social media mix is the way to increase brand engagement and customer loyalty, and is doing so in this month's Thanksgiving e-mail. The chain has been working with e-mail marketing services firm Brightwave Marketing to run its monthly e-mails and social media program, including the most recent e-mail, which promotes Thanksgiving special, "The Real Deal" appetizer, entrée and baked cookies for a fixed price, discounted off of the menu.
 

Yahoo's Yang to step down as CEO

November 18, 2008

Jerry Yang, Yahoo's co-founder, is resigning his post as CEO pending his successor's appointment. He will return to his former role, "Chief Yahoo," and will remain on the board of directors. Yang took on the position in June 2007 at the board's request.
 

Body Glove selects Lyris as e-mail agency

November 17, 2008

Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency. Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.
 


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Columns

Test, analyze & optimize your way to results

Erik Gabrielson November 18, 2008

Kaizen has been a buzzword in the corporate world for decades. It's a Japanese philosophy of continuous, incremental improvement and is engrained in the cultures of top companies like Toyota. Volumes have been written on this subject, but simply taken on its surface it's very powerful and inspiring.
 

Inbox Insider: StrongMail grows business in UK

November 18, 2008

E-mail service providers (ESPs) are getting more and more hands on with their clients. Whether it is CheetahMail focusing on its client services, or e-Dialog detailing its role in strategy for each and every e-mail campaign, it seems like the ESP is becoming more like an ad agency for e-mail. Following this note, this week StrongMail Systems UK has announced a new branch of its company called StrongMail Strategic Services.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Marketers can benefit from tier-two traffic optimization

Dan Yomtobian is CEO of ABCSearch November 17, 2008

With fleeting pay-per-click ROI, marketers need to look beyond what they have done historically. That could include venturing into traffic diversification.
 

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

Lists and Databases

Online Auto, Home and Life Insurance Consumers

November 12, 2008

New E-mail - Online Auto, Home and Life Insurance Consumers - InsWeb.com - Description: This file contains subscrib­ers to a monthly newsletter providing consumers with information regarding online auto, home and life insurance.
 



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