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Join Eric T. Peterson, author, consultant, and recognized industry thought leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time.
Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.
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Register Now > to attend this webinar and learn:
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- Best practices for setting up a web analytics practice, including which data to collect and which to forget
- Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
- How to use visitor segmentation to answer your business questions
- What additional data sources can supplement your analytics data for deeper customer analysis
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Please join the DMA and Coremetrics for a webinar:
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Date:
Wednesday, December 3
Time:
10 am Pacific
1 pm Eastern
Featured Speakers:
Eric Peterson
CEO & Principal Consultant,
Web Analytics Demystified, Inc.
Ken Ebeling
Moderator, DMA
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