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Adding promotional messages to transactional email can generate an additional $2.9 million for the average retailer, according to a new study by JupiterResearch. Because they're valued and expected, service-based messages enjoy higher open and click-through rates, making them an extremely effective channel for connecting with customers.
Whether you're looking to drive new revenue or simply improve branding and customer satisfaction, implementing a marketing program for transactional email can achieve that objective. Before you get started, leverage brand new cross-industry research and detailed analysis to make your program a success. Download Now >>
Key Things You Will Learn:
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Industry adoption of transactional email for marketing purposes |
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Percentage of revenue driven by transactional messages |
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Technology recommendations for receiving the highest ROI |
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Proven strategies for generating revenue and achieving CAN-SPAM compliance |
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Best practices for program design and implementation |
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