StrongMail
 
  New JupiterResearch Study:
The Transactional Messaging Imperative
Capitalizing on the marketing opportunity of transactional email
   
 

Adding promotional messages to transactional email can generate an additional $2.9 million for the average retailer, according to a new study by JupiterResearch. Because they're valued and expected, service-based messages enjoy higher open and click-through rates, making them an extremely effective channel for connecting with customers.

Whether you're looking to drive new revenue or simply improve branding and customer satisfaction, implementing a marketing program for transactional email can achieve that objective. Before you get started, leverage brand new cross-industry research and detailed analysis to make your program a success. Download Now >>


Key Things You Will Learn:
Industry adoption of transactional email for marketing purposes
Percentage of revenue driven by transactional messages
Technology recommendations for receiving the highest ROI
Proven strategies for generating revenue and achieving CAN-SPAM compliance
Best practices for program design and implementation



Download Now

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Copyright © 2008 StrongMail Systems, Inc. All Rights Reserved.

StrongMail Systems, Inc. 1300 Island Dr., Suite 200, Redwood City, CA 94065 | (800) 971-0380

StrongMail Systems U.K. Ltd.  Prospect House, Crendon Street, High Wycombe, Bucks, HP13 6LA
+44 (0) 1494 435 120

60% of email marketing executives are driving new revenue by adding product offers or advertisements to transactional email. - The Transactional Messaging Imperative JupiterResearch/StrongMail October 2008



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