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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. Any easy, and often overlooked way, of incorporating a successful email marketing program, it to include transactional and trigger based email campaigns. These types of campaigns are effective because they are based on your customer or prospects behavior or action taken versus a marketing push strategy that many companies use today.
Included in our whitepaper:
Keys to Creating a Successful Program
Types of Trigger-Based Email Campaigns
Integration Rules
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For details of how to advertise in the Whitepaper of the Day, please send a message to Jackie Gould at jackie.gould@dmnews.com
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