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Today's News

Majoras' Google-Doubleclick involvement questioned

December 14, 2007

Federal Trade Commission Chairman Deborah Platt Majoras issued a statement on December 14 that she would not recuse herself from the pending review of the proposed Google-Doubleclick merger.
 

CMO Council releases Customer Affinity study

December 14, 2007

The Chief Marketing Officer Council released a report today entitled "Profitability from Customer Affinity." The report, which took nine months to develop, lays out a Customer Affinity Index measuring how leading companies stack up in terms of customer equity and intention to do business.
 

Google to take on Wikipedia with open collective knowledge database

December 14, 2007

Google is at work on a new encyclopedia-like series of Web pages, which aims to gather knowledge on any subject from a collective of people. Much like Wikipedia, the goal is to encourage people who know about a particular subject to write an authoritative article about it.
 

DMNews debuts first DMNews/Pitney Bowes survey

December 17, 2007

The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that likely colors attitudes toward the medium.
 

Two new lists from Atlantic List Co.

December 14, 2007

Atlantic List Co. has introduced the Dynamic American Donors Email Database and the Great American Donor Email Database.
 

Industry needs to communicate impact of direct mail

December 14, 2007

A big frustration for direct marketers is the stark contradiction in consumers' attitudes toward the medium. Many denigrate direct mail, describing it in such terms as "junk mail," while at the same time happily ordering from catalogs, responding to offers and donating money to causes that solicit through the mail channel.
 

In This Weeks Print Edition

Gillette runs Champions campaign

December 13, 2007

To promote its Fusion men's razor, Gillette has enlisted professional athletes Roger Federer, Tiger Woods and Thierry Henry.
 

A useful testing ground

December 14, 2007

When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping channels had debuted in the previous 18 months, and industry observers doubted many would exist even a year from then.
 

Today's Lists and Databases

Physicians from HealthcarePro Database - MeritDirect

Physicians from HealthcarePro Database - MeritDirect - This file features more than one million U.S. physicians and healthcare professionals containing a full set of demographic and behavioral information.
 

Living the Country Life Magazine - Rickard List Marketing

Living the Country Life Magazine - Rickard List Marketing - This list features Living the Country Life Magazine, a national magazine devoted to providing timely, useful and entertaining information to the rural lifestyle market.
 

Active Online Responders - eTargetMedia

Active Online Responders - eTargetMedia - This file is comprised of families and individuals who enjoy receiving and actively taking advantage of online offers that pertain to a wide variety of interests and needs.
 

Wine Lovers - ConsumerBase

Wine Lovers - ConsumerBase - This list consists of wine enthusiasts selectable by location, income, gender and more.
 

Classifieds


Sales Executive - B2B -Long Island, NY

Wilen Media is hiring sales leaders who demonstrate perseverance, competence, independent thinking, drive and professionalism. The right candidate is a team player, who can work independently and exhibits excellent time management, organizational and communication skills. Critical listening and presentation expertise are crucial for this position.

Requirements:

•5 years sales experience, with a successful track record.
• BA/BS degree from an accredited institution.

To be considered, you will be asked to demonstrate your natural ability to instantly present to a diverse combination of professionals.

If this position sounds right for you, (or someone you know) please let us know (or pass this information to an interested colleague). We understand that you work hard now, and will meet with you at a time that is convenient to you.

Please apply with your resume, cover letter (if you do not have a resume prepared, then please provide a summary of your career) and compensation requirements to sgold@wilengroup.com
www.wilengroup.com(reference # DM1207)

Work From Home Sales Position

Are you seasoned sales professional with an established network of contacts in the direct mail industry? Do you have 2 years of experience selling lists? Are you a motivated self starter who would like to work from home? If so, we want to hear from you! Media Source Solutions is hiring. We offer Salary + Commission + Benefits. Please send all inquiries to mvolpe@mediasourcesolutions.com or call Michele Volpe at 954-788-0213.

Thermo Fisher Scientific Inc. is the world leader in serving science, enabling our customers to make the world healthier, cleaner and safer.

If you're looking for an employer who is strongly committed to developing talent and rewarding achievement, come grow with us!

Currently we have many exciting and challenging career opportunities including the following:

Marketing Manager Corporate Accounts

Solutions Marketing Specialist

Marketing Communications Specialists

Product Manager

Web Content Specialist

Please apply to these and our other opportunities at http://jobsearch.thermofisher.newjobs.com

Thermo Fisher Scientific is a EEO/AA employer

SUPERSTARS WANTED

If you're a cracker-jack direct marketing professional (Account Directors and Account Supervisors) we want to hear from you. Our explosive growth means that we're always looking for top-notch people. In return, we offer exceptional benefits, a friendly, fast-paced work environment, and countless opportunities to grow your career and expand your skills.

Reply to

David A. Vendetti
Director, Human Resources
dvendetti@thekernorg.com
THE KERN ORGANIZATION
www.thekernorg.com

Principals only. Recruiters please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests.

OPPORTUNITY KNOCKS

Thousands of hard earned minutes --day part ROS TV spot time, major markets across US must be re-sold! Affidavit backed. End of year bonanza -- time good for 2008.
tvai@toast.net 701-235-8575.

Director of Database Marketing

JoS. A. Bank Clothier, one of the nation's fastest growing multi - channel men's retailers, has an exciting opportunity at our Corporate Headquarters for a Director of Database Marketing.

This key position develops analytics, segmentation and contact strategy techniques by utilizing our state of the art CRM database to mine and query existing customer files and prospect lists to improve mailing efficiency; and, plans annual catalog circulation and sales plans. Reporting directly to the Senior Vice President of Marketing, the Director works closely with the retail marketing team to plan, execute and analyze retail direct mail promotions.

Our ideal candidate must possess 7 to 10 years of direct mail experience, have excellent database, circulation, planning, quantitative and analytical skills, strong oral and written communication skills, and must be familiar with modern marketing database systems.

We offer competitive salary with an annual bonus, outstanding opportunities for career advancement, comprehensive benefits, merchandise discounts, and much more.

Interested candidates should fax resumes as well as compensation requirements to (410) 239-5868 Attn: Director of Database Marketing or email to jobs@jos-a-bank.com.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: www.directexec.com


Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.





DMNews Jobs Market



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