February 15, 2012

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News

Singer Direct debuts online media network

October 28, 2008

Singer Direct, a strategic business unit of the Omnicom Media Group, has formed an online ad network for transactional network called Online Media Network. The Online Media Network is powered by Singer Direct's Live Decisions marketing tool and lets marketers use transactional e-mails to target consumers by their demographic make-up and purchase behavior.
 

Macmillan appoints Silverpop as e-mail agency

October 24, 2008

International publishing group Macmillan Publishers Limited has named e-mail service provider Silverpop as its e-mail marketing firm. The company has 10 million registered users in its Palgrave Macmillan and Nature Publishing Group businesses.
 

CMO of The Eastwood Company Peter Kosciewicz talks with DMNews

October 24, 2008

DMNews speaks with Peter Kosciewicz, CMO of The Eastwood Company, about the company booted its e-mail program. Q: What had made The Eastwood Company's customer e-mail pro­gram unique, and what changes did you decide to make?
 

Columns

Inbox Insider: Universal Studios uses theme park

October 28, 2008

In the spirit of Halloween, Universal Studios theme parks in Hollywood and Florida have transformed the park's attractions into haunted houses featuring Freddy Krueger, Jason and the Texas Chainsaw family. Beyond scaring their clientele, Universal is using the Halloween Horror Nights event for e-mail newsletter registrations.
 

No executive left behind: E-mail marketing education for the C-suite

Jeffrey Rohrs, VP of marketing, ExactTarget October 28, 2008

As the oldest tool in the online marketer's toolbox, e-mail marketing garners a fraction of the headlines generated by rising stars such as SMS, Facebook and Twitter. However, according to the DMA, commercial e-mail delivers an ROI of $45.65 in 2007 — more than two times greater than any other online marketing tactic, including search.
 

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AOTA Workshop 12/10 in NYC
Join the Authentication and Online Trust Alliance for a morning workshop on enhancing online trust, confidence, and protection of businesses and consumers at the SC World Congress on Wednesday, December 10th.
For more information and details on how to register, go to
www.aotalliance.org/news/SCworkshop.html.

From the 2008 DMNews Essential Guide to E-mail Marketing

Essential Guide to E-mail Marketing Editor's note

October 28, 2008

Today's e-mail marketers face a variety of technical decisions and creative challenges — deliverability, measurement, rendering and social network or mobile integration, to name a few. In this Guide, you'll find answers to many fundamental and high-level implementation questions.
 

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

Lists and Databases

Apartment Therapy E-Mail List

October 29, 2008

New E-mail - Apartment Therapy E-Mail List - Apartment Therapy Media - Description: This file contains readers of Apartment Therapy, a Web site devoted to home décor.
 



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