Background

In 2006, Kodak launched two external facing blog communities—A Thousand Words and A Thousand Nerds (now Plugged In)—to enhance their communication with consumers and the imaging community in general. Before the launch, the company had been receiving feedback that the public wanted to know more about the company and their products, rather than just the corporate information announced in formal press releases and on their Web site.

The company was discovering that as people were incorporating Kodak products into their personal lives, they also wanted to interact with the Kodak brand in a more personal way. So the company launched their two blog communities with the purpose of giving the soul and brains of Kodak—their employees—a public voice. In addition to sharing more about Kodak, the communities also allowed for the creation and dissemination of a different kind of original information—they are written by people who work with Kodak products all day, rather than public relations professionals. Kodak has found that the blog content created by employees directly sharing their own experiences and interests is much more valuable in relating to customers.

A Case Study: Kodak Moments and Social Media

Want to hear a real social media marketing success story? Kodak has been a pioneer, innovator, and award winner in social media marketing—join us on Thursday November 19th at 2:00 PM EST as they share their story. You can be part of an interactive webinar conversation with the key social media folks at Kodak:

• Tom Hoehn, Director, Brand Communications and Convergence Media
• Jenny Cisney, Chief Blogger
• Krista Gleason, Manager, Corporate Media Relations

The Kodak story has been shared many times on panel discussions with leading social media companies such as Facebook, Google and Linkedin. We're excited to now bring this story to a broad-based audience.

What you'll learn...

• Why Kodak got into social media
• What forms of social media they are using
• What benefits (ROI) they have seen from their work and how are they able to measure their success
• Lessons they have learned

You should attend if...

• You're looking to use social media marketing to build your brand and engage your customers
• You're building a social media marketing strategy
• You're looking to improve on existing social media marketing efforts
• You're looking for best practice and lessons learned

Want to ask questions and engage in discussions with these thought leaders? Join the discussion thread here for questions before and after the event!. Register now to join us on November 19th!