Manufacturers' News Inc. (MNI) has added 600,000 non-manufacturing businesses to its database in an attempt to better serve the current US market. The expansion — the end result of a marketing agreement between MNI and another, unnamed enterprise — more than doubles MNI's original database to include approximately 1 million companies and 3 million executive names.
ETrigue Corp. released eTrigue 3.0 today. The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects.
Toys "R" Us has launched a new loyalty program, Rewards "R" Us, timed for a holiday shopping boost. Rewards "R" Us members will be eligible for special deals and promotions, as well as members-only shopping hours during sales and store events.
Group Publishing Inc., publisher of Children's Ministry, Rev and Group magazines, as well as other Christian ministry resources, has tapped Dovetail to build and manage its marketing database. Dovetail helped Group build a single database from more than half a dozen disparate data sources, including fulfillment company lists, event registrations and vendors.
David Bernard, managing director, DB Marketing Technologies October 22, 2008
If you've either decided to outsource your marketing database or you've inherited a database host, how are you going to ensure that the marketing database delivers? Many marketers are unfamiliar with the more technical side of their world, lack the staff to dedicate to this aspect of marketing or prefer to focus on directing creative development.
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