February 15, 2012

Advertisement

Spam: What Consumers Really Think
With the ability to report your email marketing messages as spam, recipients hold ultimate power over your email program. Silverpop's new study reveals why subscribers click the spam button and offers six tactics to reduce complaints.

Download your copy from Silverpop today!

News

Sony plays up Bond tie-in for Ericsson phone line

October 21, 2008

Leveraging the popularity of James Bond worldwide, Sony Ericsson is launch­ing an integrated marketing campaign for its cell phones in 42 countries highlighting the brand's appearance in the newest Bond movie, Quantum of Solace. The movie will be released in the US on November 14.
 

Mobile smack talk pushes Chex Mix to football fans

October 20, 2008

Last month, General Mills-owned Chex Mix began advertising on Yahoo's Fantasy Football mobile site, m.yahoo.com/fantasy. The campaign, by agency partner MRM Worldwide, presents users that click on a banner ad the abil­ity to send "smack talk" to their friends with voiceovers from former pro football stars, such as Barry Sanders, Desmond Howard and Elbert "Ickey" Woods. It is part of an online integrated campaign with Yahoo's Fantasy Football Web site.
 

Newsmax adds Alterian data capabilities

October 15, 2008

Newsmax Media, a print and online publisher, has opted to use Alterian's Data Discovery and Visualization (DDV) tool as part of its e-mail marketing strategy. Alterian already provides Newsmax's e-mail marketing platform, Alterian Messenger, which allows the news company to chart click-through and open rates for its e-mail alerts and newsletters.
 

Columns

Inbox Insider: Getting e-mail ready for the holidays

October 21, 2008

With the holidays around the corner, holiday advertising is already jingling its bells. While many TV and print ads were made back in July, there is still time for developing and changing e-mail campaigns since response rates and production turnaround are quicker.
 

'Tis the season for nonprofits: Prepare your e-mail database for holiday fundraising

Rita Allen, nonprofit group manager, FreshAddress Inc. October 21, 2008

Does your nonprofit have low response rates? High bounce rates? Spam complaints? Is your organization at risk of being blacklisted by major ISPs? If you answered "yes" to any of these questions, consider this the season to clean your data.
 

Lists and Databases

Businesses Recently Moved in Opt-In E-mail Addresses

October 22, 2008

New E-mail - Businesses Recently Moved in Opt-In E-mail Addresses - Dunhill International List Co. - Description: This file contains businesses that are either new or have recently moved.
 



Advertise
For details of how to advertise in the Direct Marketing News Email Weekly, please send a message to Jackie Gould at jackie.gould@dmnews.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the Direct Marketing News Email Weekly, please click here.

Unsubscribe
To unsubscribe from the Direct Marketing News Email Weekly click here.
To manage your entire Direct Marketing News profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail newslettersupport@haymarketmedia.com

All Direct Marketing News newsletters are sent from the domain "email.dmnews.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2012 Haymarket Media Inc.