February 15, 2012

Advertisement

Spam: What Consumers Really Think
With the ability to report your email marketing messages as spam, recipients hold ultimate power over your email program. Silverpop's new study reveals why subscribers click the spam button and offers six tactics to reduce complaints.

Download your copy from Silverpop today!

News

Silverpop to integrate e-mail into social media marketing

October 14, 2008

Looking to bridge the gap between e-mail and social networking campaigns, Atlanta-based Silverpop has developed a new technology that allows recipients to post offers, promotion and other content embedded in e-mails to their Facebook, MySpace or other social network pages.
 

E-mail list rental may fall out of favor

October 13, 2008

Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based e-mail business-to-business lists, the highest-priced category with an October 2008 straight average price of $293/M, took the biggest hit, with a decrease of $12/M from last year.
 

Dave Lewis joins Message Systems as CMO

October 09, 2008

E-mail industry veteran Dave Lewis has joined e-mail messaging firm Message Systems at its new CMO. In his new role, Lewis will be responsible for bridging the ISP, ESP and major enterprise businesses and leading the way for new products.
 

Last-minute campaign help for the holidays

October 13, 2008

There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make all the difference.
 

Advertisement

Keep Up With Today's Buyers - Get Actionable Advice
Buyer expectations are changing and companies are having more trouble converting leads into sales calls. Engage with buyers differently to create deep relationships and drive more revenue despite changing buyer behavior. CSO Insights provides actionable advice in their recent white paper. Click here to read on.


Columns

Inbox Insider: Geotargeting e-mail

October 14, 2008

Targeted e-mails are better than batch and blast. One way to target and make things more relevant is through geo tracking, which allows a marketer to send messages based on a recipient's location.
 

E-mail marketing to Hispanics: Four simple steps

Alicia Morga, CEO, Consorte Media October 14, 2008

According to Forrester Research, 80% of the more than 20 million U.S. Hispanics online today use e-mail, and a recent survey by Mintel Comperemedia showed that Hispanics welcome e-mail promotions more times per month than non-Hispanics (11 times vs. 7.4 times). Companies that want to connect with Hispanic consumers, or get more from their existing e-mail program, should consider targeting e-mail campaigns to U.S. Hispanics.
 

Lists and Databases

Zoom-in Online Opt-In e-mail list

October 15, 2008

E-mail - Zoom-in Online Opt-In e-mail list - Direct Effect Media Services - Description: This file contains users of Zoom-In, a Web site featuring a commu­nity of creative professionals interested in film, photography, audio production and graphic design.
 



Advertise
For details of how to advertise in the Direct Marketing News Email Weekly, please send a message to Jackie Gould at jackie.gould@dmnews.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the Direct Marketing News Email Weekly, please click here.

Unsubscribe
To unsubscribe from the Direct Marketing News Email Weekly click here.
To manage your entire Direct Marketing News profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail newslettersupport@haymarketmedia.com

All Direct Marketing News newsletters are sent from the domain "email.dmnews.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2012 Haymarket Media Inc.