Virgin America airline has teamed with Loyalty Lab to start offering rewards through its Elevate frequent fliers program. Fliers have been able to collect points — based on dollars spent, not miles traveled — with the airline since its launch in August 2007 and, as of six months ago, they are able to view their point balances online. Points redemption online started this month.
Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings. The "E-Escapes" contest, which runs through October, is part of Desires' promotional effort for the launch of its new site, www.desireshotels.com.
Today marked the formal launch of Acxiom's marketing database solution, MarketEdge-X. MarketEdge-X is meant to offer midsize businesses customer data insight and provide the information, segmentation and analysis a company needs for customer acquisition, retention and expansion.
Merkle has created a new agency services group, centralizing all of its creative and production management resources under the direction of Michael Mathias, EVP of agency services.
Dave Clements, CEO, Lasso Data Systems October 08, 2008
The delivery model for DM computer programs has been ingrained over the years: You investigate vendors, select a provider, sign a contract and enter a lengthy and potentially difficult implementation phase. Then, you deal repeatedly with your vendor post-installation to iron out bugs and glitches. However, one of the most popular trends in technology in recent years is designed to collapse that timeline and streamline the installation and maintenance process.
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