July 15, 2009

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Today's News

HP announces partnerships with MySpace, MTV

October 08, 2008

HP executives focused on how the company will capitalize on what they called the transformation of print from analog to digital, and announced key partnerships with brands such as MTV, MySpace and others to help achieve HP's goals, at the company's annual Imaging & Printing Conference in San Diego.
 

Facebook integrates Live Search

October 08, 2008

Facebook has integrated Microsoft's Live Search into its user interface. US Facebook users now have the option to search Facebook or the Web using Microsoft's offering, in the toolbar at the top of Facebook pages, without leaving the site.
 

FedEx expands service in Mexico

October 08, 2008

FedEx Express announced this week the start of operations for FedEx Express Nacional, a domestic overnight service in Mexico. The service covers all 32 Mexican states with the support of two new centers of operation: one in Toluca, which is currently open; and another in San Luis Potosi, which will open in early 2009.
 

Virgin America loyalty program takes off

October 08, 2008

Virgin America airline has teamed with Loyalty Lab to start offering rewards through its Elevate frequent fliers program. Fliers have been able to collect points — based on dollars spent, not miles traveled — with the airline since its launch in August 2007 and, as of six months ago, they are able to view their point balances online. Points redemption online started this month.
 

Men's Vogue adds section, ups rate base

October 08, 2008

Men's Vogue has added a new editorial section and will increase its rate base to 400,000 as it asserts itself in the men's magazine market. The young sibling publication of Condé Nast's Vogue launched as a test issue with 150,000 copies in 2005, followed by an official April 2006 launch at a rate base of 300,000.
 

Clash-Media launches new lead generation service

October 08, 2008

Clash-Media, a performance-based digital marketing company, has launched the "Path Partnering" service to improve its clients' lead generation. This service will connect advertisers with publishers based on the relevance of the Web site's traffic.
 

MeritDirect has introduced the Day-Timer Women list to the market.

October 08, 2008

These are women who purchased organizational products for business, home, or school from Dat-Timers catalogs, stores or wholesalers. They are, on average, age 48-59 with an average annual income of $75,000 to $100,000 and 79% are married.
 

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In This Week's Print Edition

Spotlight Conversation: DM takes the stage in Vegas

October 03, 2008

DMA head Greco discusses DMA08, legislation and more.
 

Analysts warn of coming gift card malaise

October 06, 2008

As a category, gift cards have tradition­ally kept giving — their sales have posted regular gains over the past few holiday seasons.
 

Today's lists and databases

CTOTimes.com E-mail Files

October 08, 2008

E-mail - CTOTimes.com E-mail Files - Worldata - Description: This file contains CTOs and other high level IT executives with a desire to stay on top of technological advances and use them to further the success of their businesses.
 

Children's Charity Power Donors

October 08, 2008

New lists - Children's Charity Power Donors - Macromark - Description: This file contains people who have responded to a DRTV appeal for children's charities. This 50% male demographic has donated $10 to $1,000.
 

Democratic Donors

October 08, 2008

New lists - Democratic Donors - Lighthouse List Company - Description: This file contains donors who have given money to local, state, and national Democratic candidates during the past year. They are 65% male with an average annual income of $45,000.
 

Patrick James

October 08, 2008

New lists - Patrick James - Millard Group - Description: This file contains highly educated men age 30 to 50 interested in classic men's fashion and today's trends. With an average income of $100,000, these consumers make great prospects for lavish items such as travel, find foods and wines, financial and publication of­fers and luxury gifts.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Associate editor Dianna Dilworth introduces DMNews' Essential Guide to E-mail Marketing supplement and chats with John Rizzi, CEO of e-mail marketing agency e-Dialog. Click here to read.

2011 ESSENTIAL GUIDE

DMNews is seeking submissions for the 2011 Essential Guide to Direct Marketing, which are due by Sept. 19. Click here for more information.

Technique: How to make your e-mail go viral

Four experts serve up their best tips for getting readers to share your e-mails. Click here to read.

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