February 15, 2012

Advertisement

Spam: What Consumers Really Think
With the ability to report your email marketing messages as spam, recipients hold ultimate power over your email program. Silverpop's new study reveals why subscribers click the spam button and offers six tactics to reduce complaints.

Download your copy from Silverpop today!

News

Yesmail forms alliance with EdgeCast Networks for delivery

October 07, 2008

Yesmail, an e-mail service provider and InfoGroup company, has formed a partnership with content delivery service EdgeCast Networks to deliver all of the e-mails sent through Yesmail's service.
 

Hotels build database with contest

October 06, 2008

Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings. The "E-Escapes" contest, which runs through October, is part of Desires' promotional effort for the launch of its new site, www.desireshotels.com.
 

Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business

September 29, 2008

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.
 

Columns

Inbox Insider: E-mailers are optimizing for the mobile phone

October 07, 2008

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.
 

How to keep yourself relevant in today's headlines

Michelle Eichner, co-founder, VP of client services, Pivotal Veracity October 07, 2008

We all know that e-mail is a powerful tool that allows marketers the unique ability to reach potentially millions of people with a single communication. However, to be effective, marketers need to employ cleverness in their content, relevance in their offers and a certain technical facility in the mode of transmission. Ultimately, the bottom line isn't measured by how many people you reach, but rather how many people reach back to you.
 

Lists and Databases

CTOTimes.com E-mail Files

October 08, 2008

E-mail - CTOTimes.com E-mail Files - Worldata - Description: This file contains CTOs and other high level IT executives with a desire to stay on top of technological advances and use them to further the success of their businesses.
 



Advertise
For details of how to advertise in the Direct Marketing News Email Weekly, please send a message to Jackie Gould at jackie.gould@dmnews.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the Direct Marketing News Email Weekly, please click here.

Unsubscribe
To unsubscribe from the Direct Marketing News Email Weekly click here.
To manage your entire Direct Marketing News profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail newslettersupport@haymarketmedia.com

All Direct Marketing News newsletters are sent from the domain "email.dmnews.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2012 Haymarket Media Inc.