November 26, 2008

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News

Zinio pushes e-mail magazines as green reading

Dianna Dilworth September 30, 2008

Online publishing firm Zinio has recently launched "The read green initiative," a promotion aiming to build consumer awareness of digital magazines. It offers free digital copies of titles including Business Week, Men's Health and Elle.
 

Shopping cart data returns sales

Dianna Dilworth September 29, 2008

Operating an e-commerce store is not just about having products for sale on a Web site. Savvy online retailers are finding that using data to create targeted campaigns can personalize the shopping experience and increase sales.
 

Segment e-mail lists to hit your target

September 26, 2008

One of the strongest advantages of e-mail is its ability to segment. DMNews discovers how the NFL uses e-mail to reach millions of devoted fans.
 

Columns

Inbox Insider: E-mail frequency, when it's too much and when it's not enough

Dianna Dilworth September 30, 2008

Frequency is a big challenge for e-mail marketers. How often you should send an e-mail to get a consumer's attention and to increase response rates is delicately balanced by how much silent time you should use to give your customer a break.
 

Behavioral targeting and e-mail: Obstacles ahead?

Erik Gabrielson, eMarketing strategist, Premiere Global Services September 30, 2008

Leveraging clickstream data in e-mail is shown to significantly increase ROI by delivering highly relevant messages. Observing users' online behavior, gauging their interests, and tailoring e-mail messages accordingly puts you on the path to delivering the right message to the right person at the right time.
 

Lists and Databases

Tradepub.com Magazine International Subscribers E-mail

October 01, 2008

E-mail - Tradepub.com Magazine International Subscribers E-mail - Walter Karl - Description: This file contains busi­ness professionals who are interested in receiving industry-specific information from third-party vendors. These men and women register to receive e-mail offers when filling out a partner publication qualification form on the Tradepub.com Web site. Tradepub.com uses a three-step qualification process and provides qualified subscriber to today's top pub­lications in 28 key industries. Subscrib­ers complete relevant, comprehensive qualifications forms online.
 



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