November 26, 2008

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News

Anti-spam firms keep up the fight with new products and partnerships

Dianna Dilworth September 23, 2008

While spam has been plaguing the e-mail space since its inception, e-mail services firms are always trying to stay ahead in the fight for legitimacy on the Web. This week, e-mail service provider Message Systems partnered with Vade Retro, the security division of GOTO Software, to help protect service providers from spam attacks.
 

Georgia tourism gets a CRM boost

Lauren Bell September 22, 2008

The Georgia Department of Economic Development has equipped its tourism Web site with OpenTravel CRM. It will use the system largely to enhance its brochure fulfillment, with the goal of trimming two to three days off of the fulfillment process.
 

Do's and Don'ts: Building e-mail lists

September 17, 2008

Growing an e-mail list is no easy task - marketers must not only be patient, but also adhere to increasingly-stringent opt-in and opt-out laws. Despite privacy concerns, building an e-mail list organically allows marketers to track customer behavior as well as target customers based on buying habits. DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins.
 

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Columns

Inbox Insider: IAB pushes for opt-in only

Dianna Dilworth September 23, 2008

The Interactive Advertising Bureau (IAB) has issued its Email Data Management Best Practices, recommending that e-mail marketers send commercial e-mail only to those who have opted in to receive them, and include an option to unsubscribe.
 

As social media grows, intelligent e-mail thrives

Nicholas Einstein, director of strategic and analytic services, Datran Media September 23, 2008

Over the past two years, the rapid adoption of social networks such as Facebook, LinkedIn and MySpace has transformed the way many consumers interact on the Web. Some customer segments, especially younger ones, now spend an increasingly large percentage of their online time on these sites and primarily use them to communicate with their peers.
 

Lists and Databases

Therapists E-mail List

September 24, 2008

E-mail - Therapists E-mail List - Dunhill International List Co. - Description: This file contains state-licensed therapists. These include speech therapists, hearing therapists, occupational therapists, respiratory therapists and physical therapists.
 



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