The YWCA of Metropolitan Dallas has tapped MPower to provide the CRM system behind its latest growth push.The nonprofit, which is one of the YWCA's largest US chapters, will use MPower, an open source offering, to better manage its donor database and target its direct mail campaigns.
Countrywide is notifying customers that their personal information may have been sold to a third party by a former employee. The mortgage lender, recently acquired by Bank of America, learned of the breach in early August.
A new online data exchange, BlueKai, has launched with a mission to respect consumer privacy while providing targeted intent data. BlueKai partners with data sellers to gather anonymous shopping and research information, which it then auctions to advertisers, ad networks and publishers looking to place more targeted ads.
The Massachusetts Bay Transportation Authority, the Boston-area public transit agency, has begun a direct mail campaign to promote its Corporate Pass program. Steve Greenblatt Creative of Dayton, OH, is the agency working on the project.
Jean-Michel Moutot, professor of marketing, Audencia Nantes School of Management, France September 17, 2008
Are CRM and sales force automation systems compatible with sales forces? Rather than being the paradox it first seems, this question deserves to be asked. Sales forces historically resist computerization and instead tend to man the barricades in the face of the digital revolution.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
All Direct Marketing News newsletters are sent from the domain "email.dmnews.com".
When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
