November 19, 2008

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Seven Ways to Beat the Bear
Silverpop's latest white paper reveals why a recession is the perfect time to kick your marketing program into high gear, and shares seven secrets for strengthening your Market position and increasing ROI during a slowdown.

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News

Contactology partnership helps Vivid Seats

Dianna Dilworth September 16, 2008

Online ticket seller Vivid Seats has reported a jump in several key e-mail metrics since it moved from an in-house system to a partnership with e-mail service provider Contactology to automate its e-mail newsletter distribution.
 

Is the open rate a useful e-mail metric?

September 12, 2008

Direct marketers are always searching for ways to measure the success of campaigns, but open rates may not accurately measure e-mail ROI. Our experts differ on best alternatives.
 

The smile of success

Chantal Todé September 12, 2008

Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.
 

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Columns

Inbox Insider: Signing up

Dianna Dilworth September 09, 2008

Book retailer Borders has revamped its Web site to make the experience feel more like its retail stores: warm, fuzzy and friendly for fireside reading. And, along with new author videos and personalized shopping pages, it also upgraded its send-to-a-friend functionality, making it easier for customers to do the marketing for them.
 

Make money off e-mail before hitting send

Jordan Cohen, senior director, industry relations, Goodmail Systems September 09, 2008

A few months ago, the Federal Trade Commission approved a new rule provision under the CAN-SPAM Act that clarified opt-out and other legal responsibilities for "multiple sender" e-mail messages — those messages that contain advertisements from numerous parties.
 

Lists and Databases

Concrete Contractor

September 17, 2008

E-mail - Concrete Contractor - MeritDirect - Description: This file contains con­tractors from residential and commer­cial/industrial concrete projects.
 



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