November 26, 2008

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News

Bullhorn shouts out to database with test

Dianna Dilworth September 09, 2008

Bullhorn, a software provider for the staffing and recruiting industry, recently used e-mail marketing to increase customer engagement. The e-mail pushing the Bullhorn Recruiter IQ Series was sent to 34,000 names in Bullhorn's internal database, specifically targeting recruiters director level and above in the North American region. So far, the company has reported a 2.6% conversion rate from the e-mails.
 

Coffee Bean & Tea Leaf readies e-mail campaign

Bryan Yurcan September 08, 2008

The Coffee Bean & Tea Leaf will send weekly promotions in celebration of its 45th anniversary to its e-mail database for the next five weeks. Beginning tomorrow, the "It's our birthday, your party" campaign will offer discounts and freebies every Tuesday.
 

The skinny on sweets

Ellen Keohane September 08, 2008

This Halloween, candy marketers will have to compete with thousands of other tasty products to satisfy consumers' cravings.
 

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Columns

Inbox Insider: Signing up

Dianna Dilworth September 09, 2008

Book retailer Borders has revamped its Web site to make the experience feel more like its retail stores: warm, fuzzy and friendly for fireside reading. And, along with new author videos and personalized shopping pages, it also upgraded its send-to-a-friend functionality, making it easier for customers to do the marketing for them.
 

Make money off e-mail before hitting send

Jordan Cohen, senior director, industry relations, Goodmail Systems September 09, 2008

A few months ago, the Federal Trade Commission approved a new rule provision under the CAN-SPAM Act that clarified opt-out and other legal responsibilities for "multiple sender" e-mail messages — those messages that contain advertisements from numerous parties.
 

Lists and Databases

Video Professor Opt-in E-mail

September 10, 2008

E-mail - Video Professor Opt-in E-mail - List Services Corp. - Description: This file contains opt-in e-mail addresses of individuals who have responded to the Video Professor offer on TV and online. Video Professor offers online lessons in a number of subjects. This file is 55% male with an average purchase order of $39.98.
 



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