Direct Marketing News Email Weekly - Test

Yesmail releases 'social listening' tool

Alex Palmer February 14, 2012

Yesmail Interactive has launched a tool that lets marketers track their competitors and follow new campaigns in real time. The platform, called Yesmail Market Intelligence, allows marketers who join to follow the digital marketing activity of other brands, from the times they deploy email blasts to the number of views their YouTube channel received the previous week.

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

Juan Martinez February 13, 2012

Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

Melissa Hoffmann February 08, 2012

Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News

Delivered: Targeted consumer emails

February 01, 2012

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?

Despite rewards, some brands fail to send targeted emails

Dianna Dilworth February 01, 2012

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.

Maximizing email

Dianna Dilworth February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Plug-ins: Email marketing

February 01, 2012

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.

Dish Network misses mark on static 'offer'

February 01, 2012

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.

Q&A: Kristin Hambelton, VP of marketing at Neolane

Juan Martinez January 24, 2012

Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.

Constant Contact acquires CardStar

Juan Martinez January 19, 2012

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.