Publicis Groupe has acquired Seattle-based digital marketing and events agency PBJS. PBJS was formed about two and a half years ago, following the merger of Insight Creative and Optimobius Inc., and currently employs 26 people. Its clients include Microsoft, AT&T, Intel, Sephora and the Boys & Girls Club of America.
AOL is hopping on the iPhone bandwagon with a new mobile platform gearing advertising to the popular smartphone's users. The new platform will be available through AOL's Platform-A unit, under its mobile marketing firm Third Screen Media.
Draftfcb and the Jamaica Tourist Board launched a redesigned Web site for Jamaican tourism on September 3. The new site, at www.VisitJamaica.com, features trip planning, booking capabilities from Travelocity, Google-enabled mapping, video, music and interactive features.
The US Postal Service will require all he US Postal Service will require all bound printed matter (BPM) mailings be paid by permit only as of September 11. Postage payment for all BPM mailings, which include "carrier route, presorted, and non-presorted (single-piece) flats and parcels, regardless of volume," will be limited to permit imprint, the USPS said.
A hedge fund managed by Larry Nusbaum, the CEO of Ronco, has acquired direct selling brand Popular Club at a foreclosure sale from Direct Marketing Services Inc. (DMSI).
In a bid to attract and retain a new generation of readers, Consumer Reports (CR) has undergone a redesign by Luke Hayman of Pentagram Design, the firm that also recently revamped the Atlantic Monthly.
Worldata is now managing the Investors Business Daily masterfile. This file contains subscribers to Investor's Business Daily, which reports news, updates and history on business, economic, technical and international investment ventures.
Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips.
E-mail - HRTrainingTimes.com - Worldata - Description: This file contains human resource training professionals working in a variety of business markets and industries. These businessmen and women use this site for news that will enhance the effectiveness of their training and overall HR performance, and keep them up to date with HR-related issues.
E-mail - DollarDays E-mail List - Statlistics - Description: This file contains businesses that buy from DollarDays, an online wholesaler of products including apparel, health and beauty, home & garden, office supplies, outdoor and sporting goods, cleaning supplies and custom imprinting.
New List - Spanish-Speaking Beauty Industry Professionals At Home - Specialists Marketing Services - Description: This file contains home addresses of Spanish-speaking beauty professionals. Hispanic households are 3.5 times more likely to respond to direct mail offers.
New List - Self-Employed Responders - Prime Target Direct - Description: This file contains individuals who run a home-based business or plan to become self-employed in the next six months.
Classified
Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.
What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.
Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070
CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!
In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.
We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.
Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.
THE Direct Marketing Recruiters
We specialize in Direct/Internet Marketing Recruitment-servicing all industries
DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.
