November 19, 2008

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News

Ace Mortgage personalizes leads to make e-mail more targeted

Dianna Dilworth September 02, 2008

In a troubled housing market, Ace Mortgage is finding that providing relevant information to consumers is key. So the financial company has begun using data as part of its database marketing program to help make its e-mails more relevant.
 

Stag's Leap Wine Cellars toast to e-mail

Dianna Dilworth August 27, 2008

Stag's Leap Winery has found e-mail to be a great way to get out in front of customers. The winery uses e-mail to communicate with loyalty wine club members and people who have signed up to receive information.
 

E-mail marketing is on the move

September 01, 2008

Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips.
 

Columns

Inbox Insider: Holidays are just around the corner for e-mailers

Dianna Dilworth August 26, 2008

Summer is coming to a close and while we are enjoying our last days at the beach, retailers are already thinking about the holidays. While it will be several weeks before we see a holiday e-mail in the inbox, retailers are imagining what they might look like.
 

E-mail in a Web 2.0 world

Ryan Deutsch, director of strategic services, StrongMail Systems September 02, 2008

As Web 2.0 technologies make the Internet increasingly compelling and targeted, marketers are challenged to find better ways to customize and personalize their e-mail campaigns in a similar fashion.
 

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Lists and Databases

DollarDays E-mail List

September 03, 2008

E-mail - DollarDays E-mail List - Statlistics - Description: This file contains business­es that buy from DollarDays, an online wholesaler of products including apparel, health and beauty, home & garden, office supplies, outdoor and sporting goods, cleaning supplies and custom imprinting.
 



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