An eye-opening new study from Experian Marketing Services reveals that marketers must truly understand small businesses and their owners to improve ROI on B2B marketing campaigns.
Without this in-depth knowledge, messages and offers won't be as effective or appropriate as they need be. Key topics include:

• See business owners from a consumer demographic view
• Understand the differences between single and multiple-business owners
• View trends related to the timing of opening subsequent businesses
• Learn whether business owners are more likely to be underbanked when compared to consumers

Download The small business owner — an in-depth B2B marketing study of owners of multiple businesses