Express Gay News has redesigned and re-launched under the title South Florida Blade.The newspaper, which has a weekly distribution of 15,000 in the Miami and Ft. Lauderdale, FL, areas, conducted extensive market research to shape the redesign. Blade's readers tend to be older, more affluent, professionals who are members of South Florida's gay and lesbian community.
The Advocate, recently acquired by Regent Media, will switch to a monthly distribution strategy as of January 2009. Currently a bi-monthly, the magazine joins a host of other magazines that have scaled back their frequency, including US News and World Report, which scaled back from weekly to bi-weekly this year.
Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific sectors.
The publishing industry is grappling with a lot of issues right now, and circ marketers are right in the thick of things. With rapidly changing consumer habits, rising costs of paper and transport and an influx of new technologies and media, there are a million questions that need answering.
By Dave Ventresca, president, Maghound Enterprises Inc. August 29, 2008
An industry evolution in recent years shows that our audience strategy and marketing tactics are driven by an ever-growing number of emerging technologies. As the role of the marketing department continues to transform, circulators are increasingly tasked with overseeing technology-intensive activities, such as Web site design, e-mail deployment, ad targeting, predictive analytics, order processing, mobile application development and many others.
E-mail - Systems Management News E-mail File - BZ Media LLC - Description: This file contains subscribÂers to Systems Management News, an industry publication for systems adminÂistrators, IT operations and data center managers. Published twice monthly, the newspaper includes executive changes, new product or business strategies, new product releases and mergers and acquisitions.
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