November 26, 2008

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News

MessageLabs acquires Fortium ICA Limited

Dianna Dilworth August 26, 2008

Web security firm MessageLabs has acquired Fortium ICA Limited, an image composition analysis technology firm, in an undisclosed deal. Fortium offers a scanning technology that can scan e-mails as well as Web sites and instant messages for inappropriate images.
 

Integrated campaign sets records for The Weather Channel

Dianna Dilworth August 25, 2008

It may take the use of other channels for marketers to reach people on their mobile phones. The Weather Chan­nel Interactive, for example, has had a mobile presence for 18 months, but its recent multichannel campaign greatly increased its visibility.
 

Rialto Restaurant uses e-mail to build community

Dianna Dilworth August 20, 2008

Rialto, a regional Italian restaurant based in Cambridge, MA, reopened its doors a year and a half ago after extensive renovations. Since then, the restaurant has been working with e-mail marketing services firm Constant Contact to raise awareness.
 

DMNews seeking e-mail experts

August 05, 2008

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27 issue.
 

Columns

Inbox Insider: Holidays are just around the corner for e-mailers

Dianna Dilworth August 26, 2008

Summer is coming to a close and while we are enjoying our last days at the beach, retailers are already thinking about the holidays. While it will be several weeks before we see a holiday e-mail in the inbox, retailers are imagining what they might look like.
 

Getting personal with e-mail

Luc Vezina, head of marketing, Campaigner August 26, 2008

E-mail marketing is one of the most effective marketing strategies businesses use to communicate with customers. As more businesses are using e-mail to market to their customers, marketers face the daunting challenge of ensuring that their e-mail campaigns stand out from the crowd.
 

Lists and Databases

Legion of Christ E-mail

August 27, 2008

E-mail - Legion of Christ E-mail - Trinity Direct - Description: This file contains individu­als who are members of The Legion of Christ, a Roman Catholic congregation of priests founded in 1941 that is active in 20 countries on four continents.
 



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