Sponsored Promotion - Awareness - 9/17/08

Social Media Marketing: An effective way to engage your customers and stimulate your prospects!

Have you heard of the excitement around social media and are you trying to figure out how to include it in your marketing mix? Are you trying to determine where your company should dive in and how to leverage an external-facing community? If so, then it's a great time for you to join us for a free Webinar on Thursday October 16th at 2:00 PM EST with Forrester's Social Computing analyst Jeremiah Owyang as he discusses how to approach building a branded community for your company and how social media can help you engage your customers, stimulate your prospects, and build your brand.

During this Webinar Jeremiah will give you insight into:

Business goals first: Defining and measuring towards an objective for your community efforts
Inside out approach: organizing your company for this cultural shift
How to create a social media marketing strategy: optimization, tracking, and measurement
Engaging your customers, partners and prospect within the community
Take questions and give answers in this interactive session

Jeremiah will provide guidance on the strategy and planning necessary to get your company ready for an online community and discuss the benefits as you look to leverage the world of social media for your business. If you are looking to build an online community, accelerate your social media marketing strategy and have questions regarding the why's and how's—then this is the event for you.

About Jeremiah

Jeremiah Owyang is a leading expert on social computing, social media, social media measurement, Web marketing, and interactive marketing.

As a Web Strategist he strives to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies.

In his day job as a Forrester Analyst, Jeremiah researches the social computing industry, and uses this knowledge to help clients make the right decisions.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."