Sponsored Promotion - Awareness - 9/10/08

About Communispace

Communispace Corporation is the leader in building, managing and facilitating private branded communities that deliver the voice of the customer and enable businesses to generate continuous insights, speed innovation, and drive revenue. Founded in 1999, the company has created more than 300 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta, and San Remo, Italy.

Public, private or both—communities work!

Rev up your social media strategy! Learn how both public and private online communities are fueling innovation and accelerating growth. Awareness, the leader in enterprise social media is teaming up with Communispace, the pioneer in building and facilitating private online communities to show you how it's done.

Join us on Thursday October 2, 2008 as we discuss how to use private and public communities and how the two models can work together to generate true co-innovation that delivers real business results.

In this lively online discussion, Awareness VP of Marketing, Eric Schurr and Communispace Director of Product Marketing, Debi Kleiman will show you:

The differences between a public and a private community—what purpose each one serves and which to execute based on your business objectives.
How the combination of both a public and private community can work within your organization and when it is most useful to accomplishing your goals.
How to take your social media strategy one step further based on this model using our best practices in building, monitoring and maintaining your communities.

This Web-based discussion will be an interactive and informative conversation between Eric and Debi. We look forward to sharing with you the latest in best practices and co-innovation within enterprise social media. To register for our Webinar on Thursday October 2, 2008, please click here.

Your communities don't need to compete—they can collaborate!

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies--blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.--with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."