In a move calculated to extend brand awareness and provide multiple cross-marketing opportunities, Meredith Corp.'s More magazine has signed on as a national sponsor for Smart Talk Media LLC's 2009 speaker series.
The Financial Times has signed an agreement with Amazon that will allow readers to access the UK-based paper on their Kindles, Amazon's digital reading device. The agreement serves the Financial Times Group's stated goal of exploring new ways to distribute content to customers.
Magazine Publishers of America (MPA) has partnered with Meijer retailers to test a new program that will promote single copy magazine sales. The program, which runs from August 21 to September 6, promotes magazine sales by offering a $2 discount coupon to customers who buy two or more magazines during a single shopping trip.
DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.
Patrick Hainault, consumer marketing director, Mansueto Ventures August 18, 2008
What comes to mind when you hear the word "consultant" is probably not positive. You might see them as jargon abusers, roll your eyes at faddish management theories or, worse, recall downsizing conspiracy theories. However, consultants — or, as you may know them, freelancers or outsourcers — offer a wide array of solutions for circulation marketers who are short on staff, budget or time.
New List - CDS Global: Candian Subscribers Co-Op - American List Counsel - Description: This file contains Canadian subscribers to magazines covering topics that include finance, business, fashion, home decor, gardening, family and travel.
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