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List fatigue is a common part of email marketing yet it is commonly overlooked. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitoring unsubscribes and complaints, and watching for bounces or undelivered messages. All of these things are easy to track and report on and they provide valuable feedback you need to build better campaigns.
But what happens when nothing happens? If you aren't paying attention to the subscribers who ignore or delete your messages you are missing out on a tremendous opportunity. And you're putting your good reputation at risk.
In this white paper, Listrak covers:
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The causes of list fatigue - what you can and can't prevent |
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How to identify the inactive subscribers on your list |
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Successful ways to re-engage your inactive subscribers |
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When and how inactive subscribers should be removed from your lists |
This topic will also be covered in detail at Listrak's 2008 Email Marketing Days conference.
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