December 2, 2008

Today's News

SES roundtable: Search shouldn't take all the credit

Ellen Keohane August 20, 2008

Search marketing often gets credit for the final sale or conversion, even when it shouldn't, according to a roundtable discussion today at Search Engine Strategies in San Jose. "Search [often] gets credit for everything," admitted Mikel Chertudi, senior director of online and demand marketing at Omniture.
 

Hewlett Packard ships 9% fewer commercial printer units in Q3

Chantal Todé August 20, 2008

Hewlett Packard said net revenue was up 10% for its fiscal third quarter ended July 31, reaching a total of $28 billion. The company's Imaging and Printing Group, however, demonstrated some weakness, with declines in hardware revenue and printer units shipped.
 

EBay lowers 'Buy it now' fee

Bryan Yurcan August 20, 2008

EBay will lower the fee for listing an item on its "Buy it now" fixed-price format. The e-commerce company, best known for its auction format, said it wanted to offer additional services to customers who want to purchase items as soon as possible, and also to reduce fees sellers' fees.
 

FT hopes to fire up readers with Kindle

Lauren Bell August 20, 2008

The Financial Times has signed an agreement with Amazon that will allow readers to access the UK-based paper on their Kindles, Amazon's digital reading device. The agreement serves the Financial Times Group's stated goal of exploring new ways to distribute content to customers.
 

Rialto Restaurant uses e-mail to build community

Dianna Dilworth August 20, 2008

Rialto, a regional Italian restaurant based in Cambridge, MA, reopened its doors a year and a half ago after extensive renovations. Since then, the restaurant has been working with e-mail marketing services firm Constant Contact to raise awareness.
 

Quebecor World extends contract with Parade Magazine

Chantal Todé August 20, 2008

Quebecor World Inc. has renewed and extended its long-term partnership with Parade Publications to print 100% of Parade Magazine in the US. Parade, a division of Advance Magazine Publishers Inc., is distributed across the continent in more than 400 Sunday newspapers and is read in the US by more than 71 million people weekly.
 

List of private companies available

August 20, 2008

Hugo Dunhill Mailing List Co has released the AAA US Public and Private companies list to the market. This file consists of 296,985 public and private companies across the US.
 

In This Week's Print Edition

Web firms defend ad, privacy policies

Dianna Dilworth August 18, 2008

Thirty companies, including Google, Yahoo and AOL, have responded to an August 1 letter from the US House Committee on Energy and Commerce questioning their online advertising data collection processes.
 

DMNews talks with Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co.

August 18, 2008

Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co., talks about how to keep a weekly insert media program exciting.
 

Today's lists and databases

Lookup Book New Businesses

August 21, 2008

New List - Lookup Book New Businesses - GreatLists.com - Description: This file compiles new businesses and their owners, including corporations, LLCs, DBAs and nonprofits, from official local and state records.
 

Home School Education

August 21, 2008

New List - Home School Education - ListSolutions - Description: This file contains parents who are currently homeschooling their children. These individuals seek out resources, activities and supplies to integrate into their lesson plans.
 

Boys Town Donors

August 21, 2008

New List - Boys Town Donors - Direct Media - Description: This file contains donors to Boys Town, a nonprofit organization specializing in the care and treatment of abused, abandoned and neglected children.
 

Elsevier Healthcare Professionals Masterfile

August 21, 2008

New Selects - Elsevier Healthcare Professionals Masterfile - MeritDirect - Description: This file contains subscrib­ers and readers of Elsevier products, a publisher of medical information products and services. Elsevier publishes electronic and print versions of journals, monographs, textbooks and reference works. The publishing company alsooffers a suite of electronic products.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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