WebJet, an Australian online travel agency, has chosen e-mail marketing services firm StrongMail Systems Inc. to run its e-mail marketing program. Like Travelocity and Expedia, Webjet provides travel products including airline tickets, car rentals and room stays at more than 50,000 hotels worldwide.

The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association, has created a new outreach program called the EEC Speakers Bureau. The Speakers Bureau, which is run by EEC members, will make itself available to speak at events that have little or no programming about e-mail marketing, in a move to educate the industry more about the channel.

I knew Victoria's Secret was good at marketing, but now I'm even more im­pressed. I went in store to purchase some unmentionables and said, "I'll give them my e-mail address — why not?" After all, the thick print catalogs tend to disappear when my teenage nephews visit. Within a week of handing over my address, I received this e-mail.

Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.

The CAN-SPAM Act has now been law in the US for more than four and a half years, yet many marketers misunderstand the law, how it applies to their business, or fail to know where the law falls short of best practices.

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