December 2, 2008

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Today's News

FTC amends Telemarketing Sales Rule

Mary Elizabeth Hurn August 19, 2008

The Federal Trade Commission today issued its final Telemarketing Sales Rule (TSR) amendments regarding prerecorded calls. Two TSR amendments were passed - one will ban calls that deliver prerecorded messages unless the consumer has first agreed, with written consent, to receive calls.
 

SES San Jose: Microsoft dedicated to investment in search

Ellen Keohane August 19, 2008

Delivering the best results is the key to growing Microsoft's search marketing business, said Satya Nadella, SVP of Microsoft's search, portal and advertising group.
 

Kelley becomes head of Millard

Bryan Yurcan August 19, 2008

Jeff Kelley has been named president of Millard Group, effective this month, while former president Ben Perez has been named SVP of strategic and business development for the Services Group unit of InfoGroup, Millard's parent company.
 

Nielsen Claritas to provide data insight for independent retailers

Lauren Bell August 19, 2008

Nielsen Claritas has partnered with Nationwide Marketing Group to analyze customer data from select Nationwide member retailers. More than 2 million customer records will be analyzed with the Nielsen Claritas Prizm lifestyle segmentation system, which classifies consumers into 66 segments based on socio-economic data and lifestyle attributes.
 

MPA launches retail promotion

Lauren Bell August 19, 2008

Magazine Publishers of America (MPA) has partnered with Meijer retailers to test a new program that will promote single copy magazine sales. The program, which runs from August 21 to September 6, promotes magazine sales by offering a $2 discount coupon to customers who buy two or more magazines during a single shopping trip.
 

Costco partners with Leverage to promote membership

Lauren Bell August 19, 2008

Costco has partnered with Leverage Inc., an online application that organizes gift cards and loyalty programs for users, to allow consumers to buy Costco membership certificates on LeverageCard.com.
 

WebJet selects StrongMail

Dianna Dilworth August 19, 2008

WebJet, an Australian online travel agency, has chosen e-mail marketing services firm StrongMail Systems Inc. to run its e-mail marketing program. Like Travelocity and Expedia, Webjet provides travel products including airline tickets, car rentals and room stays at more than 50,000 hotels worldwide.
 

In This Week's Print Edition

Music marketing 2.0

Mary Elizabeth Hurn August 15, 2008

Decreased CD sales have sent the music business into a tailspin, but smart marketers are using new tactics to reach fans.
 

Take a 360-degree customer view

August 18, 2008

With high investment costs and not-so-simple database integration strategies, it can be tough for retailers get started in multichannel marketing. Four experts share their best tips.
 

Today's lists and databases

Accelerize Financial E-newsletter Subscribers

August 20, 2008

E-mail - Accelerize Financial E-newsletter Subscribers - Infocore - Description: This file contains sub­scribers to Accelerize's e-newsletters, which provide up-to-the-minute market information, insightful financial investing commentary, stock tips, investment strategies, analysis and research tools, and SEC filing alerts. These affluent, well-educated and Internet-savvy senior investment professional are looking for opportunities to increase their client's net worth — as well as their own — and to find ways to do their jobs more effec­tively and efficiently. They are interested in staying informed about real estate investing, retirement options, hedge funds, IPOs, executive compensation trends, and industry performance trends.
 

Craft Book Center

August 20, 2008

New List - Craft Book Center - Media Source Solutions - Description: This file contains online buyers of books that help develop paint­ing techniques. Craft Book Center also offers a newsletter so that buyers can keep with what is new on the Web site.
 

America's Green Companies

August 20, 2008

New List - America's Green Companies - Dunhill International List Co. - Description: This file contains businesses striving to be environmentally friendly by conserving energy and reducing pollution.
 

eWeek Canadian from Ziff Davis Enterprises

August 20, 2008

New Selects - eWeek Canadian from Ziff Davis Enterprises - Walter Karl - Description: This file contains subscrib­ers to eWeek, an enterprise newsweekly, published by Ziff Davis Enterprise, which targets IT decision makers at companies investing in enterprise technology.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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