Envy magazine, a lifestyle monthly distributed in the Texas cities of Dallas and Houston, will launch in the state capital, Austin, on September 4.The target audience is young professionals age 21-36 who enjoy music, the arts and nightlife.
Cult Fiction LLC has readied a January launch for Culture Shock, a lifestyle magazine for young men in their 20s and 30s. The title will begin with six issues each year and circulation of 30,000.
Gannett Co., the publisher of USA Today and 85 other daily newspapers, will eliminate 1,000 jobs by the end of the month. About 3% of the company's workforce will be affected by the cutbacks, but the company said no jobs at its flagship title, USA Today, will be eliminated.
Cablevision, which recently completed its acquisition of Newsday from Tribune Co., is selling subscriptions to the daily paper on a special interactive television channel.
Cox Enterprises Inc., the media conglomerate that owns the Cox Communications cable company, intends to sell direct mail advertiser Valpak and all but three of its newspaper titles.
The Atlantic has posted a 12.9% gain in paid circulation over last year's June 30 ABC report. The monthly reports a total circulation of 439,318 — 9.0% more than its guaranteed rate base of 400,000.
Judging from recent headlines, now is not a good time to be in the print industry: Gannett is slashing jobs, Cox is selling off papers, and even Condé Nast powerhouse Vogue is showing an ad page loss for its big September issue.
Patrick Hainault, consumer marketing director, Mansueto Ventures August 18, 2008
What comes to mind when you hear the word "consultant" is probably not positive. You might see them as jargon abusers, roll your eyes at faddish management theories or, worse, recall downsizing conspiracy theories. However, consultants — or, as you may know them, freelancers or outsourcers — offer a wide array of solutions for circulation marketers who are short on staff, budget or time.
New Management - Southern Progress Magazine Masterfile - Millard Group - Description: This file contains subscribers to Southern Living, Southern Accents, Cooking Light, Health, Coastal Living and Cottage Living magazines. They enjoy their homes, gardens and entertaining, as well as traveling and living a healthy lifestyle.
Advertise
For details of how to advertise in the DMNews Circulation Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com
