December 5, 2008

Today's News

Cox aims to divest Valpak, some newspapers

Bryan Yurcan August 14, 2008

Cox Enterprises Inc., the media conglomerate that owns the Cox Communications cable company, intends to sell direct mail advertiser Valpak and all but three of its newspaper titles.
 

Quad/Graphics cuts 100 jobs

Mary Elizabeth Hurn August 14, 2008

Printer Quad/Graphics laid off 100 of its employees on August 13. The employees were primarily based in the Sussex, WI, plant and mostly in administrative positions, though manager of corporate communications, Claire Ho, said some were in production support positions.
 

JCPenney launches frequent shopper program

Chantal Todé August 14, 2008

JCPenney has launched the JCP Rewards frequent shopper program, enabling members to earn monthly $10 certificates. The program enables customers to earn reward points and receive special members-only benefits by shopping with JC Penney either in-store, online or by catalog.
 

Denuo launches Alchemy, a new practice

Ellen Keohane August 14, 2008

With a goal of crafting "media sensible" communications, Publicis agency Denuo has launched a new practice called Alchemy. "Alchemy isn't a unit or division, it's really a practice within the group we've now formalized," said Saneel Radia, VP and alchemist at Denuo.
 

HSBC, Pure Play Music partnership to offer students free music downloads

Dianna Dilworth August 14, 2008

Financial institution HSBC has teamed up with Pure Play Music for a promotion to give students an incentive to sign up for bank accounts. The "Fresher sounds" promotion, which will launch in 2009, calls students to find out information about banking services while giving them free music download vouchers.
 

Spyder looks to Epicor for CRM, growth

Lauren Bell August 14, 2008

Spyder Active Sports Inc., a specialty ski retailer, is using Epicor Retail, a software as a service (SaaS) system from Epicor Software Corp., to support its retail and expansion operations.
 

Zed Marketing Group managing Van Bourgondien catalog list

August 14, 2008

Zed Marketing Group is now managing the Van Bourgondien catalog list. Van Bourgondien, a supplier of flower bulbs and perennials, has been mailing a catalog since 1893.
 

In This Week's Print Edition

Creative campaigns from Jameson Irish Whiskey, Message Labs and Paltalk

August 11, 2008

Jameson Irish Whiskey's point-of-purchase effort has smooth finish; Message Labs secures qualified leads with online campaign; many elect to view viral videos on Paltalk
 

Coca-Cola drives rewards site traffic with mobile trivia

August 11, 2008

Coca-Cola and mobile services firm ChaCha used mobile trivia to drive car enthusiasts to the beverage's loyalty Web site, MyCokeRewards.com. In the campaign, which ran during the week before the July 27 Allstate 400 NASCAR race at the Brickyard track in Indianapolis, Coca-Cola encouraged consumers to text in trivia questions about the car race's history to get them to interact with the brand.
 

Today's lists and databases

Viguerie Hotline

August 15, 2008

New Selects - Viguerie Hotline - American Mailing Lists - Description: This file contains people who support and often donate to conservative causes. These prospects are mostly older consumers with dispos­able income.
 

New Movers From There to Here

August 15, 2008

New List - New Movers From There to Here - ListBargains - Description: This file contains families and individuals who have either pur­chased or who are renting a new home. The file is updated daily through county courthouse records, deeds, utility re­cords and other proprietary data.
 

American Business Recruitment Specialists

August 15, 2008

New List - American Business Recruitment Specialists - Midwest Direct Marketing - Description: This file contains HR directors and personnel executives whose primary responsibilities include implementing recruitment policies and hiring programs.
 

Mortgage Relief Responders

August 15, 2008

New List - Mortgage Relief Responders - Lighthouse List - Description: This file contains mortgage holders who have called a 1-800 number offering relief to those going through foreclosures or other mortgage-related debt problems.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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