December 5, 2008

Today's News

USPS cuts employee hours in response to mail volume loss

Ellen Keohane August 13, 2008

Due to initiatives to reduce work hours and overtime, compensation expenses for the US Postal Service dropped by $247 million — or about 2.5% — in the third quarter compared to the same period last year, according to a financial report that the USPS has filed with the Postal Regulatory Commission.
 

Macy's to develop customer segmentation models

Chantal Todé August 13, 2008

Macy's Inc. has signed an agreement with consumer insight firm DunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.
 

Tech companies increase their Yahoo paid search spend

Ellen Keohane August 13, 2008

Technology companies increased their paid search marketing spend with Yahoo in the second quarter of 2008, according to a recent report by Covario. "Since the beginning of 2007, Yahoo had been consistently losing market share to Google," said Craig Macdonald, VP of marketing and product management at Covario.
 

Intelliworks Bluechip to help recruit college athletes

Lauren Bell August 13, 2008

Doane College has signed on to be one of the first users of Intelliworks Bluechip, a CRM software system designed specifically for college athletic departments.
 

EEC creates Speakers Bureau for e-mail outreach

Dianna Dilworth August 13, 2008

The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association, has created a new outreach program called the EEC Speakers Bureau. The Speakers Bureau, which is run by EEC members, will make itself available to speak at events that have little or no programming about e-mail marketing, in a move to educate the industry more about the channel.
 

New list of caretakers on the market

August 13, 2008

List Solutions has introduced the Families Caring for an Elder list to the market. These prospects have indicated that an aging parent or relative 65 years of age or older resides with them.
 

In This Week's Print Edition

E-mail gaining utility among marketers

Dianna Dilworth August 11, 2008

E-mail marketing has long been an important one-to-one communication channel, but marketers' perspective of the medium is changing as brands begin to use it in new and innovative ways.
 

The converging agency

Ellen Keohane August 07, 2008

Publicis' Farrell discusses his view of direct agencies.
 

Today's lists and databases

IT Business Edge E-mail File

August 14, 2008

New Management - IT Business Edge E-mail File - E-Post Direct - Description: This file contains subscrib­ers to IT Business Edge, which provides content and tools through a Web site, targeted e-mail newsletters, and varied RSS feeds. Some subscribers include senior level, IT or line-of-business VPs, department heads, managers, directors and consultants.
 

A New Start

August 14, 2008

New List - A New Start - Horizon Lists - Description: This file contains individu­als who have emerged from debt with the help of debt professionals and are anxious to start anew with no outstand­ing financial burden.
 

Time Inc. Affluent Masterfile

August 14, 2008

New List - Time Inc. Affluent Masterfile - Millard Group - Description: This file contains subscrib­ers to Time Inc. publications who have household incomes of $125,000 or higher. Included are names from All You, Entertainment Weekly, Essence, Fortune, Golf, InStyle, Money, People, Real Simple, Sports Illustrated, Sunset, This Old House and Time.
 

Shamwow DRTV Buyers

August 14, 2008

New List - Shamwow DRTV Buyers - Gnames Advantage - Description: This file contains DRTV buyers of Shamwow towels, which are machine washable and bleachable, and are said to last for more than 10 years.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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