December 3, 2008

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News

Spammers target Olympics-linked organizations

Dianna Dilworth August 12, 2008

In addition to the world's best athletes and sports fans, the 2008 Olympic Games are bringing out the spammers. A new spam attack is aimed at sporting organizations that work with Olympic athletes, according to MessageLabs.
 

Return Path to acquire Habeas

Dianna Dilworth August 12, 2008

E-mail deliverability firm Return Path Inc. will acquire its competitor Habeas Inc. for an undisclosed sum. Under the terms of the agreement, Habeas will be absorbed into the Return Path brand and integrate its e-mail reputation management and deliverability services under the Return Path name. The companies began discussing the transaction in May.
 

Catfish campaign pushes health, economic pluses

Dianna Dilworth August 11, 2008

In the 1980s, August was designated as National Catfish Month by Congress to pay tribute to the contributions the US catfish industry makes to the econ­omy. To celebrate this month, The Cat­fish Institute, the marketing arm of the US Farm-Raised Catfish industry, is running a new ad campaign featur­ing three farmers who raise catfish in Alabama, Arkansas and Mississippi — this year's Catfish Farmers of the Year.
 

E-mail gaining utility among marketers

Dianna Dilworth August 11, 2008

E-mail marketing has long been an important one-to-one communication channel, but marketers' perspective of the medium is changing as brands begin to use it in new and innovative ways.
 

Columns

Inbox Insider: Acquisitions hit the e-mail deliverability space

Dianna Dilworth August 12, 2008

Acquisitions are nothing new in the e-mail space. Earlier this summer, in the midsize e-mail market, online services firm Protus acquired GOT Corp., which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm.
 

Generating leads online can increase conversion

Christopher Petix, president of Clash-Media US August 12, 2008

Earlier this year, JupiterResearch estimated that e-mail marketers spent $1.2 billion in 2007, with this figure set to increase 75% by 2012 to $2.1 billion. In spite of this strong predicted growth, some companies still are not optimizing this marketing channel or using it to its full potential.
 

Lists and Databases

E-Z Stock Trades E-mail List

August 13, 2008

E-mail - E-Z Stock Trades E-mail List - MetaResponse Group - Description: This file contains prospects who have purchased one of two distinct trading programs offered on the Web site, www.ezstocktrades.com. EZ StockTrader is a self-study course designed to be used at the individual's own pace; and EZ Stock Mentor is a monthly interactive program featuring a Wall Street trade professional.
 



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