Food & Wine magazine is raising its rate base from 900,000 to 925,000 as of its January 2009 issue.The increase marks the glossy's first since 2002, when it went from 800,000 to 900,000, and coincides with a 4.5% increase in newsstand sales for the year.
The Taunton Press, publisher of Fine Cooking, Threads, Fine Gardening and other house and home magazines, is outsourcing its circulation department operations to ProCirc.
The Week has raised its rate base by 25,000 and created two new executive editor positions as part of its ongoing expansion. With this rate base increase, effective January 2009, The Week will have a circulation of 500,000 — double its 2004 rate. The increase is the magazine's third within a year.
Seed Media will launch Boho, a magazine for eco-conscious women, on August 12. Boho will cover topics such as green décor, fashion, beauty, travel and lifestyle. The magazine is depending largely on grassroots efforts, particularly at colleges and universities, to promote the 55,000 circulation launch.
Fishing & Hunting News (FHN) stopped publishing last week, with its last edition dated August 7. The publisher of FHN, when asked for an interview, declined, saying, "The skeleton crew we have now, including myself, are just too swamped to respond to even your simple set of questions. I apologize."
Peter Stein, director of business development, Canterbury Graphics Strategic Marketing August 11, 2008
Everyone loves getting gifts — no matter how small — and the gift-giver reaps the rewards of gratitude. It comes as no surprise, then, that gifts are a highly effective and profitable source of subscriptions for publishers, and have been for many years.
New Selects - Health and Wellness Programs and Book Buyers - Byrum & Fleming - Description: This file contains active online and direct mail buyers. health and wellness professionals and consumers interested in educating themselves on areas such as health and fitness, diet and exercise and medical practices.
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