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Terry's Village puts up 60,000 names monthly with about 75% multibuyers. Spending an average of $50 every time they shop the catalog, this middle-aged, middle-income audience is responsive to home décor, home furnishings, gift and general merchandise offers.
Oriental Trading Company offers monthly hotlines in access of 100,000 names. Nearly 50% of these 1.2 million buyers make more than $75,000 per year. They are responsive to so many different offers—and with so many selects to choose from—finding the right audience is easy.
Contact Lynn Wallis at Millard Group, Inc.—914-697-5824 for more information, or lwallis@millard.com.
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