December 5, 2008

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Today's News

Publicis to acquire Performics' search marketing business from Google

Ellen Keohane August 06, 2008

The Publicis Groupe has reached an agreement with Google to acquire the Performics search marketing business. Terms of the deal were not disclosed.
 

New media is only as good as its message: Ad:tech

Cara Wood August 06, 2008

At yesterday's Ad:tech Chicago keynote, Brad Jakeman, former EVP of marketing at Federated Department Stores (now Macy's), said that while he was a long-time supporter of ROI, the industry was too focused on channel tactics rather than unified ideas.
 

USPS reports Q3 net loss of $1.1 billion

Ellen Keohane August 06, 2008

The US Postal Service has reported a net loss of $1.1 billion for its third quarter ending on June 30. The USPS said the "greater-than-expected" net loss was the result of the country's current economic climate which has caused mail volume to decrease at an "accelerated pace."
 

Charter seeks customer loyalty in points program

Lauren Bell August 06, 2008

Charter Communications is rolling out "Live it with Charter" — a customer loyalty program — nationwide this month. The program offers customers the opportunity to earn points by using Charter products and services or by shopping at an online mall created by Mall Networks.
 

Ziff Davis taps Bamboo Cricket for e-mail response

Dianna Dilworth August 07, 2008

Ziff Davis Media is gearing up to run a back-to-school e-mail campaign to promote PCMag.com. The push, which will go out to a yet-to-be decided number of the publisher's database's several million names, will include a combination of promotional e-mails and newsletters tied to PCMag.com.
 

Gas coupon insert program released

August 06, 2008

LZL List Brokerage and Management has introduced the Free Bee Gas Package Insert Program to the market. Consumers on this list have been directed to freebeegas.com, where they pay a $2.50 processing fee to receive coupons for free gasoline.
 

In This Week's Print Edition

Happy holidays forecast for e-commerce

Chantal Todé August 04, 2008

Considering the current economic malaise, few expect the 2008 holiday shop­ping season to be stellar. But there are signs that some Internet retailers could see an uptick in sales during that period as con­sumers look to save money on gas by doing their holiday shopping on the Web — and retailers may look to capitalize by spending more advertising dollars online.
 

An engaging business

August 04, 2008

Bravo's Hsia discusses how the network uses new media.
 

Today's lists and databases

Stratford Career Insti­tute Insert Program

August 07, 2008

Inserts - Stratford Career Insti­tute Insert Program - Adrea Rubin Management - Description: This file contains individu­als who take part in the Stratford Career Institute, a privately owned correspon­dence school that offers more than 60 at-home career training programs to thousands of students throughout North America. Areas of study include busi­ness, computer technology, legal/medi­cal, counseling/education, vocational trades and design programs.
 

International Business-to-Business Opt In Professional Masterfile

August 07, 2008

New List - International Business-to-Business Opt In Professional Masterfile - eTargetMedia.com Inc. - Description: This file contains execu­tives and professionals from various industries. They are key decision makers and are influential in company pur­chases. Each executive has requested to receive third party offers related to business products and services.
 

Catholic Bookstores

August 07, 2008

New List - Catholic Bookstores - Peter Li Education Group - Description: This file contains Catholic bookstores across the nation. These stores offer Catholic books, bibles, stat­ues, rosaries and jewelry.
 

Online2Income

August 07, 2008

New List - Online2Income - American Name Services - Description: This file contains attendees of Online2Income seminars. These work­shops teach entrepreneurs how to sell their own products through wholesale merchandisers, provide keys to be suc­cessful with online auctions, and offer information about how to use their own Web sites with auction Web sites.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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