February 15, 2012

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News

American Airlines e-mail alerts end of Kayak partnership

August 05, 2008

A recent e-mail from American Airlines has alerted customers to the end of its relationship with metasearch engines Kayak and SideStep. The e-mail read: "As a valued customer who has booked an American Airlines ticket through Kayak.com or Sidestep.com over the past year, we would like to inform you that American Airlines fares are no longer being displayed on these sites."
 

NBC uses e-mail to attract Olympic fans

August 04, 2008

NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans dur­ing the Summer Games in Beijing from August 8-24. "Audiences have been fragment­ing for years by the explosion of cable channels, the Internet and other options," said Hayle Chun, director of digital media at NBC Sports and Olympics, in an e-mail to DMNews.
 

Showcasing creative campaigns from Hoover's, Indiana Botanic Gardens, Dunhill Vacation News

August 04, 2008

Hoover's works in the fast lane; Indiana Botanic Gardens' site gets a boost; and Dunhill Vacation News uses a lead network to get subscribers for travel newsletters.
 

DMNews seeking e-mail experts

August 05, 2008

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27 issue.
 

Columns

Inbox Insider: Design plays a key role in e-mail

August 05, 2008

Getting consumers to open e-mail is difficult — so once that has been accomplished, they had better like what they see. There is no science to making an e-mail look good. It really depends on the brand. But, there are some ways to make it more appealing to the reader.
 

Marrying IT and marketing

Barry Abel, VP of field operations, Message Systems August 05, 2008

Let's face it: Marketing and IT have traditionally been like oil and water. How can IT, a division doggedly focused on internal issues such as ROI and reducing spending, find common ground with marketing - with its attention geared more toward external factors and its propensity to spend money to make money?
 

Lists and Databases

F&W Publications E-mail Masterfile

August 06, 2008

E-mail - F&W Publications E-mail Masterfile - MeritDirect - Description: This file contains the e-mail addresses of subscribers to one or more F&W magazine, book club or newslet­ter titles, including Decorative Artist's Workbook, Family Tree, Memory Makers or Popular Woodworking.
 



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