November 21, 2008

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Today's News

LasikPlus taps Quigley-Simpson as AOR

Lauren Bell August 01, 2008

LasikPlus Vision Center, a provider of laser eye surgery, has named Quigley-Simpson as its agency of record after a six-month trial period. Quigley-Simpson will work with LasikPlus on its brand strategy, online presence and multichannel direct response campaign.
 

Interpublic Group acquires stake in Huge

Bryan Yurcan August 01, 2008

The Interpublic Group has reached an agreement to acquire a majority interest in interactive agency Huge. The shop has had clients such as IKEA, JetBlue, NutriSystem, Scholastic and The Warner Music Group. "Marketing services in the interactive space has evolved well beyond site development and interface design," said Michael Roth, Interpublic chairman and CEO, in a statement.
 

Meredith strategizing to beat Q4 slump

Lauren Bell August 01, 2008

In its report on fiscal year and fourth quarter 2008 losses earlier this week, Meredith Corp. outlined a strategy that executives hope will offset decreasing advertising revenue and higher production costs facing the publishing industry by controlling costs, maximizing market share and establishing new revenue streams.
 

Mobile traffic alerts reach the motor city

Dianna Dilworth August 01, 2008

The Michigan Department of Transportation and Detroit television station MyFox2 have teamed up with mobile services firm 3rd Dimension to offer real time traffic alerts throughout the city. The ad-supported application for mobile devices gives drivers access to more than 600 traffic cameras operated by the Michigan Department of Transportation.
 

Belardi/Ostroy has two new catalog buyers lists

August 01, 2008

Belardi/Ostroy has been appointed list manager and broker for multichannel catalogers Uno Alla Volta and Cooking Enthusiast. Uno Alla Volta offers artisan crafted products from around the world, including jewelry, home décor and collectibles.
 

In This Week's Print Edition

Loan provider looks to UGC

Ellen Keohane August 01, 2008

Advance America, a payday advance company, has launched a new campaign, "Who is there for you?" encouraging people to share stories about those who have made a difference in their lives.
 

NBC uses e-mail to attract Olympic fans

Dianna Dilworth August 04, 2008

NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans dur­ing the Summer Games in Beijing from August 8-24. "Audiences have been fragment­ing for years by the explosion of cable channels, the Internet and other options," said Hayle Chun, director of digital media at NBC Sports and Olympics, in an e-mail to DMNews.
 

Today's lists and databases

National Geographic Society International

August 04, 2008

New Management - National Geographic Society International - Direct Media - Description: This file contains an edu­cated and affluent global audience, most of whom have an above-average house­hold income and hold senior, professional and managerial positions.
 

Timeshare Speculators

August 04, 2008

New List - Timeshare Speculators - JF Direct Marketing - Description: This file contains individu­als who have purchased timeshare prop­erties throughout the country. They are speculators who have purchased these properties at discounted prices. These individuals have discretionary income and can be categorized as risk takers.
 

Pro-Life Donors to the Institute for Religious Values

August 04, 2008

New List - Pro-Life Donors to theInstitute for Religious Values - Mary Elizabeth Granger & Associates - Description: This file contains staunch pro-life donors, many of whom have made donations in excess of $100. This file is 80% Catholic.
 

All-American Kids Games & Products

August 04, 2008

New List - All-American Kids Games & Products - eTargetMedia.com Inc. - Description: This file contains online users who have one child or more. These subscribers are always searching for the newest games and the best deals. They have provided demographic information and enjoy receiving offers about what is on the shelves and what will soon be available.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read. 

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