November 21, 2008

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Today's News

Forrester Research acquires JupiterResearch for $23M

Chantal Todé July 31, 2008

Marketing research firm Forrester Research Inc. has acquired competitor JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash.
 

Wunderman acquires Moscow digital shop Actis

Chantal Todé July 31, 2008

In a move to bolster its position in Russia, Wunderman has acquired Moscow-based digital shop Actis Systems. Actis has completed more than 700 commercial Internet projects in 26 countries for clients such as Microsoft, Canon, MTV and VimpelCom.
 

FTC releases report on marketing food and beverages to kids

Ellen Keohane July 31, 2008

The Federal Trade Commission (FTC) has released the results of a study it conducted on food and beverage marketing to children and adolescents. The report, which was prepared by the FTC at the request of Congress, stresses the importance of self-regulatory initiatives by the food and beverage industry — as well as entertainment and media companies.
 

WV, FL state agencies tap Experian data software

Lauren Bell July 31, 2008

The state unemployment insurance agencies of West Virginia and Florida have both signed on to use Experian's data quality software.
 

Fortune Small Business bumped to custom publishing

Lauren Bell July 31, 2008

Time Inc. has moved production of its Fortune Small Business magazine (FSB) from its Fortune/Money Group to its Content Solutions custom publishing division.
 

TrialPay adds gifts/gourmet category

Bryan Yurcan July 31, 2008

TrialPay, an online payment platform, has added a "gifts and gourmet" category to its services. The service will seek to combine offers from advertisers that would appeal to consumer shopping on e-commerce sites related to that category.
 

Servicemen's household list newly available

Bryan Yurcan July 31, 2008

ListSolutions has released the Army and Navy Military Households list to the market. The list was sourced from credit union sources at the household level, said Sandy Ostrander, account manager at List Solutions.
 

In This Week's Print Edition

Semantic technology increases value of online reviews

Sara Holoubek July 28, 2008

For the average consumer, online product research is a double-edged sword. While Web 2.0 platforms have facilitated the creation and distribution of user-gener­ated reviews, sorting through these articles and comments can be a daunting task for the consumer. The very same technol­ogy built to improve the Web has actually made the Web a bit more unwieldy.
 

Showcasing creative campaigns from Pentax, Captain Hope's Kids and Align Technology

July 28, 2008

Pentax Contest results not for the birds; Captain Hope's Kids' new Web site plays up features; and Align Technology Web site offers straight talk.
 

Today's lists and databases

Affluent Investors

August 01, 2008

New List - Affluent Investors - Dunhill International List Co. - Description: This file contains people who have invested in mutual funds, tax shelters, private placements, and stocks and bonds. These individuals maintain sizable investment portfolios and want to be kept informed of business, finance and investment opportunities.
 

Direct Response College Students

August 01, 2008

New List - Direct Response College Students - Lighthouse List - Description: This file contains college students who have responded to direct response offers through a variety of channels. Home and school addresses are available.
 

Herbal Market One Health Supplement Buyers

August 01, 2008

New List - Herbal Market One Health Supplement Buyers - Leon Henry Inc. - Description: This file contains indi­viduals who have purchased all-natural herbal vitamins and supplements from Herbal Market One. These buyers are 98% female, between ages 40 and 50.
 

Charging Everything - MOB Moms Credit Card Buyers

August 01, 2008

New Selects - Charging Everything - MOB Moms Credit Card Buyers - Infocore - Description: This file contains mothers with young children who charge pur­chases frequently. They have an average of five credit cards and rarely use cash for purchases. Most of these buyers are less than 35 years of age.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read. 

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