December 5, 2008

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Today's News

Rosetta's Brulant acquisition makes a large interactive shop

Chantal Todé July 30, 2008

Rosetta's acquisition of Brulant brings together two midsize interactive agencies to form one of the largest independent interactive agencies with expertise in consumer insights, digital implementation, e-commerce and interactive marketing.
 

ABC approves new testing, measurements at board meeting

Lauren Bell July 30, 2008

The Audit Bureau of Circulations (ABC) board approved measures July 29 that are expected to help magazines and newspapers reduce costs and stay agile in the shifting print marketplace.
 

Webloyalty acquires Incentive Networks

Lauren Bell July 30, 2008

Webloyalty has acquired Loyalty Ventures' Incentive Networks in a move to boost traffic to client sites. Terms of the deal were not disclosed. The acquisition follows Webloyalty's recent purchase of Lift Media, and is part of a broad company strategy to offer more than post-transaction services.
 

SDI acquires Verispan, joining healthcare services companies

Bryan Yurcan July 30, 2008

Healthcare analytics company SDI has acquired Verispan, a provider of healthcare information and services. The acquisition will create a longitudinal database serving the pharmaceutical, biotechnology, medical device, medical/surgical, hospital, pharmacy, financial, payer, consumer packaged goods and government healthcare market segments. According to SDI, it will also combine SDI's patient data analytics with Verispan's syndicated patient data and audit-based analytic services.
 

Redskins add "fast lane" as fan perk

Lauren Bell July 30, 2008

The Washington Redskins have partnered with FLO Corp. to offer special "fast pass" cards to Redskins fans. The cards, which are heavily marketed to season ticket holders and suite owners, offer a "fastlane" entrance to the Redskins' home stadium, FedExField, on game days, as well as the sped-up airport security lane access traditionally offered to FLO cardholders.
 

New Web-savvy Latinos list

July 30, 2008

List Bargains has announced the Techno Savvy Hispanics list to the market. These are Hispanic consumers who have a personal computer in their homes and use it as part of their every day lifestyles, with an average income of $60,000.
 

In This Week's Print Edition

Global mobile worth the effort, pros say

Ellen Keohane July 28, 2008

The Mobile Marketing Associa­tion released a global code of conduct earlier this month, in order to address the specific challenges that marketers face within the mobile chan­nel. The document outlines a number of privacy principles intended to guide companies as they incorporate the mobile channel into their marketing campaigns worldwide.
 

Sorting out postal law

Ellen Keohane July 28, 2008

The PRC's Langley discussed challenges for the US mailstream.
 

Today's lists and databases

Eastbay Catalog Blow-in

July 31, 2008

Inserts - Eastbay Catalog Blow-in - List Services Corp. & Zed Marketing - Description: This file contains indi­viduals who are readers of the Eastbay catalog, which offers high end athletic apparel.
 

Clinics/Group Outpatient Facilities

July 31, 2008

New Selects - Clinics/Group Outpatient Facilities - Customized Mailing Lists - Description: This file contains a compi­lation of clinics and outpatient facilities that offer various health services to their community. They often serve the poor, needy, underprivileged, and aged.
 

MENC - The National Association for Music Education

July 31, 2008

New Selects - MENC - The National Association for Music Education - American List Counsel - Description: This file contains members of the largest nonprofit organization dedicated to the advancement of music education at the national and local levels.
 

ValueDirect Member Masterfile

July 31, 2008

New List - ValueDirect Member Masterfile - Macromark - Description: This file contains individu­als who are members of ValueDirect, a service that provides opportunities for consumers to save money on high-ticket items such as real estate, automobiles, art, jewelry and furniture.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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