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Today's News

Daily News joins Yahoo ad consortium

Lauren Bell November 14, 2007

The New York Daily News, the fifth-largest circulating newspaper in the US, has joined Yahoo's newspaper alliance.
 

Customers versus Campaigns

Arthur Middleton Hughes November 14, 2007

Marketing departments today are not thinking about customers. They are thinking about campaigns. "What response rate did we get? What were our total sales by department? How did the new discount coupons do in comparison with the previous æBuy one, get one free'?"
 
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Introducing InfoPrint Solutions Company — A joint venture between Ricoh and IBM whose main purpose is to help you increase revenue and decrease costs with comprehensive solutions to complex print and output challenges — no matter how large (or small) your business.


Today's News Continued

Five compelling reasons to centralize your e-mail

Tricia Robinson Pridemore is vice president, market and product strategy, StrongMail November 15, 2007

An effective e-mail marketing strategy should take a holistic approach that includes all e-mails sent to the customer, whether marketing, customer service or transactional. However, this can be a daunting undertaking for companies that aren't structured that way.
 

Tapping CRM for custom experience

Lauren Bell November 13, 2007

Retail and customer relations marketing are closer than ever, thanks, in part, to technological advances, the ubiquity of retail loyalty programs and the burgeoning power of consumers.
 

Dimensional mailer generates 20% response rate

Chantal Todé November 13, 2007

Having a good relationship with building owners and property managers is a must for Captivate Network, which sells advertising on over 7,600 TV screens inside office building elevators.
 

Holiday lessons: Use e-mail to create urgency

Loren McDonald November 13, 2007

From an e-mail marketing perspective, what's so great about the holidays? It's the mutually agreed-upon deadline. Religious or not, most of us know that by late December, we owe our loved ones gifts.
 

In This Weeks Print Edition

Click-through, deliverability reign as e-mail metrics: EmailStatCenter.com survey

Dianna Dilworth November 13, 2007

While more than 95% of e-mail marketers measure their e-mail campaigns, only 57% measure results 24 to 48 hours after deployment, according to a new report by e-mail marketing metrics site EmailStatCenter.com's first State of Email Metrics survey.
 

Cisco, Oracle team up for new protocol

Lauren Bell November 13, 2007

Cisco has collaborated with Oracle to develop Reliable Datagram Sockets.
 

Today's Lists and Databases

Organic Lifestyle and Natural Product Buyers

New List - Organic Lifestyle and Natural Product Buyers - eTargetMedia.com Inc. - Description: This file contains healthconscious individuals who seek out organic and natural foods and household products.

Direct mail buyers list now available

Direct Media has introduced the Dream Products Incorporated list to the market. This list is comprised of highly responsive direct mail buyers who have purchased a wide variety of products, including apparel, jewelry, footwear, household products and general merchandise.

Mastodonte: Pet

New List - Mastodonte: Pet - Cornerstone List Management - Description: This file contains people who have responded to pet offers.

Just in Time Credit Card Prospects

New List - Just in Time Credit Card Prospects - ListBargains - Description: This file contains individu­als whose credit line is nearly expired.

Classifieds


Sales Executive - B2B -Long Island, NY

Wilen Media is hiring sales leaders who demonstrate perseverance, competence, independent thinking, drive and professionalism. The right candidate is a team player, who can work independently and exhibits excellent time management, organizational and communication skills. Critical listening and presentation expertise are crucial for this position.

Requirements:

•5 years sales experience, with a successful track record.
• BA/BS degree from an accredited institution.

To be considered, you will be asked to demonstrate your natural ability to instantly present to a diverse combination of professionals.

If this position sounds right for you, (or someone you know) please let us know (or pass this information to an interested colleague). We understand that you work hard now, and will meet with you at a time that is convenient to you.

Please apply with your resume, cover letter (if you do not have a resume prepared, then please provide a summary of your career) and compensation requirements to sgold@wilengroup.com
www.wilengroup.com(reference # DM1207)

Work From Home Sales Position

Are you seasoned sales professional with an established network of contacts in the direct mail industry? Do you have 2 years of experience selling lists? Are you a motivated self starter who would like to work from home? If so, we want to hear from you! Media Source Solutions is hiring. We offer Salary + Commission + Benefits. Please send all inquiries to mvolpe@mediasourcesolutions.com or call Michele Volpe at 954-788-0213.

Thermo Fisher Scientific Inc. is the world leader in serving science, enabling our customers to make the world healthier, cleaner and safer.

If you're looking for an employer who is strongly committed to developing talent and rewarding achievement, come grow with us!

Currently we have many exciting and challenging career opportunities including the following:

Marketing Manager Corporate Accounts

Solutions Marketing Specialist

Marketing Communications Specialists

Product Manager

Web Content Specialist

Please apply to these and our other opportunities at http://jobsearch.thermofisher.newjobs.com

Thermo Fisher Scientific is a EEO/AA employer

SUPERSTARS WANTED

If you're a cracker-jack direct marketing professional (Account Directors and Account Supervisors) we want to hear from you. Our explosive growth means that we're always looking for top-notch people. In return, we offer exceptional benefits, a friendly, fast-paced work environment, and countless opportunities to grow your career and expand your skills.

Reply to

David A. Vendetti
Director, Human Resources
dvendetti@thekernorg.com
THE KERN ORGANIZATION
www.thekernorg.com

Principals only. Recruiters please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests.

OPPORTUNITY KNOCKS

Thousands of hard earned minutes --day part ROS TV spot time, major markets across US must be re-sold! Affidavit backed. End of year bonanza -- time good for 2008.
tvai@toast.net 701-235-8575.

Director of Database Marketing

JoS. A. Bank Clothier, one of the nation's fastest growing multi - channel men's retailers, has an exciting opportunity at our Corporate Headquarters for a Director of Database Marketing.

This key position develops analytics, segmentation and contact strategy techniques by utilizing our state of the art CRM database to mine and query existing customer files and prospect lists to improve mailing efficiency; and, plans annual catalog circulation and sales plans. Reporting directly to the Senior Vice President of Marketing, the Director works closely with the retail marketing team to plan, execute and analyze retail direct mail promotions.

Our ideal candidate must possess 7 to 10 years of direct mail experience, have excellent database, circulation, planning, quantitative and analytical skills, strong oral and written communication skills, and must be familiar with modern marketing database systems.

We offer competitive salary with an annual bonus, outstanding opportunities for career advancement, comprehensive benefits, merchandise discounts, and much more.

Interested candidates should fax resumes as well as compensation requirements to (410) 239-5868 Attn: Director of Database Marketing or email to jobs@jos-a-bank.com.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: www.directexec.com


Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.




Featured List of the Day

Please contact Group Sales Director Steven Sottile for advertising opportunities.

Featured Whitepaper of the Day

Please contact Group Sales Director Steven Sottile for advertising opportunities.

Top Job of the Day

Please contact Group Sales Director Steven Sottile for advertising opportunities.

Featured Technology

Please contact Group Sales Director Steven Sottile for advertising opportunities.

DMNews Jobs Market




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