|
The email marketing industry is evolving. Subscribers are becoming more sophisticated and marketers need to revamp their email strategies in order to reach them at the right time. It is no longer enough just to rent a list and blast out a message to a million recipients in hopes they'll appreciate your efforts and take advantage of your offer. In fact, tactics like that can do more harm than good.
In this white paper, Listrak covers:
| • |
Acquisition Models to build your lists |
| • |
Online and offline subscription tactics |
| • |
How to gather profiling data |
| • |
The pros and cons of list rental |
| • |
List hygiene, bounce management, and feedback loops |
| • |
The opt-out process |
This topic will also be covered in detail at Listrak's 2008 Email Marketing Days conference.
|
