November 21, 2008

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Today's News

Microsoft reorganizes after division leader steps down

Ellen Keohane July 24, 2008

Microsoft Corp. will divide its platforms and services division (PSD) into two groups called Windows/Windows Live and online services. Both of the new groups will report to CEO Steve Ballmer.
 

Facebook, MySpace updates improve viral capabilities

Dianna Dilworth July 24, 2008

Facebook and MySpace have both updated their sites to incorporate capabilities by which users can take their accounts beyond the social networking homepages and onto other sites.
 

Worldata releases summer List Price Index

Bryan Yurcan July 24, 2008

B-to-c list prices have decreased this year, while b-to-b prices have remained steady, according to Worldata's summer 2008 List Price Index. Permission-Based B-to-C Email reflects the largest percent decrease at 2.86%.
 

Amazon Q2 worldwide sales up 41% over Q2 2007

Bryan Yurcan July 24, 2008

Amazon.com second quarter net sales increased 41% to $4.06 billion, compared to $2.89 billion in second quarter 2007. Net income increased 102% to $158 million in the second quarter, compared with a Q2 net income of $78 million in 2007.
 

ValueClick adds to behavioral targeting capabilities

Lauren Bell July 24, 2008

ValueClick Media has released Precision BT, a new behavioral targeting suite for online advertisers. Precision BT's Precision Profiles tool uses the databases of ValueClick and its clients to fuel algorithms that determine the likelihood that an online consumer will behave a certain way or be interested in a certain offer.
 

Xerox posts 8% revenue gain in Q2

Chantal Todé July 24, 2008

Xerox Corp. revenue grew 8% for the three months ended June 30, for a total of $4.5 billion. "While the U.S. economy creates challenges for our business with large enterprises, we're seeing consistent positive performance in the small and midsize business market, with strong results from our developing markets and Global Imaging operations," said Anne M. Mulcahy, CEO and chairman at Xerox, in a statement.
 

NYT banks on its brand with price increase

Lauren Bell July 24, 2008

The New York Times will raise its newsstand price from $1.25 to $1.50 beginning August 18. The company is also raising subscription prices by 4.5%. Catherine Mathis, SVP of corporate communications for New York Times Co., cited the continued rise of production costs, particularly newsprint, as one of the reasons for the rate increase.
 

In This Week's Print Edition

Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors

July 21, 2008

Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up response rate.
 

Trivia campaign from Ikea expands its mobile efforts

Dianna Dilworth July 21, 2008

Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions on their mobile phones. Those that interact with the national mobile promotion are also encouraged to register at the Ikea Web site to enter to win a $10,000 Ikea shopping spree.
 

Today's lists and databases

Armando Montelongo Flip and Grow Rich Buyers

July 25, 2008

New List - Armando Montelongo Flip and Grow Rich Buyers - Macromark - Description: This file contains people who have chosen to invest in the Flip and Grow Rich System by Armando Montelongo. These are real estate inves­tors looking to build a new career, or supplement their income with property ownership.
 

St. Louis Post-Dispatch Billing Statements

July 25, 2008

New List - St. Louis Post-Dispatch Billing Statements - American List Counsel - Description: This file contains readers of the St. Louis Post-Dispatch, a daily newspaper serving the 18th-largest US market.
 

Oil and Energy Investors

July 25, 2008

New List - Oil and Energy Investors - TMA List Brokerage and Management - Description: This file contains investors actively involved in the oil and energy markets, from stockmarkettrends.com. These investors are aware of the geopo­litical and economic events that created the energy bull market. They also keep their eyes and ears open for new places to invest.
 

eFashionSolutions

July 25, 2008

Inserts - eFashionSolutions - Fasano & Associates - Description: This file contains buyers from efashionsolutions.com. These buy­ers have purchased from top brands.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

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P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
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In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

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We specialize in Direct/Internet Marketing Recruitment-servicing all industries

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ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
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MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
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Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
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For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read. 

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