December 4, 2008

News


Gupta ousted as chairman on InfoGroup, to pay $9M

Bryan Yurcan July 23, 2008

InfoGroup's board of directors has recommended removing chairman Vin Gupta from his role, after a five-month review by a special litigation committee. Gupta will remain CEO of the company, but has agreed to pay the company $9 million, subject to court approval.
 

TechWeb turns to InfoGroup for database

Lauren Bell July 23, 2008

TechWeb, a United Business Media division that caters to business technology professionals, has tapped InfoGroup's National Accounts Division for database, campaign management and analytics work.
 

Alliance, Epsilon report growth

Lauren Bell July 18, 2008

Alliance Data Systems Corp., parent company of Epsilon, released its second quarter results this week, showing a 5% increase in revenue. The company attributed the increase to the success of Canadian Air Miles and multiple contract renewals with long-standing clients, including RONA, Bank of Montreal and Epsilon client National Geographic.
 

Friday's entices customers with new card program

Lauren Bell July 18, 2008

TGI Friday's has launched a new loyalty program, "Give me more stripes." The casual dining chain soft-launched the program earlier this year, signing up more than 300,000 customers. With the official launch on July 14, Friday's has put up a "Stripes" microsite where visitors can register online and design a personalized card.
 

Column


Green is good — and smart

Curt Bloom, managing director, international, SmartFocus July 23, 2008

Kermit was wrong. Despite the emerald Muppet's protests to the contrary, it can be easy being green. There is great opportunity for companies to strengthen their image by demonstrating a strong commitment to the environment and leading by example, but they need to act quickly. A good database strategy and intelligent marketing can go a long way toward reducing the environmental impact of an organization.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

Measuring direct mail results in a multichannel age

Tim Mabee, senior consultant, Decision Sciences group, Ex­perian Marketing Services. July 23, 2008

Online shopping has migrated from an increasing trend to a way of life for most consumers — and traditional catalogers who once ruled the mail order landscape know this. However, this doesn't mean catalogs aren't a viable and valuable communication channel driving substantial phone and online responses.
 

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




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