November 21, 2008

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Today's News

Ogilvy Group's Lazarus to step down as CEO

Chantal Todé July 23, 2008

Shelly Lazarus, who has led WPP-owned ad agency network Ogilvy Group for 11 years, will be leaving her post as global CEO on January 1, 2009, WPP has said. She will remain chairman of the company.
 

Gupta ousted as chairman on InfoGroup, to pay $9M

Bryan Yurcan July 23, 2008

InfoGroup's board of directors has recommended removing chairman Vin Gupta from his role, after a five-month review by a special litigation committee. Gupta will remain CEO of the company, but has agreed to pay the company $9 million, subject to court approval.
 

Shoe Carnival chooses 22squared as AOR

Dianna Dilworth July 23, 2008

Retail chain Shoe Carnival has selected 22squared as its agency of record, following a two-month review process. Shoe Carnival chose 22squared to replace its existing agency Adamson Advertising after looking at two others, including C-K.
 

Yahoo reports Q2 results

Ellen Keohane July 23, 2008

Yahoo reported almost $1.8 billion in revenues — a 6% year-over-year increase — for its second quarter ending on June 30. Yahoo also reported $131 million in net income, or 9 cents per diluted share, for its second quarter in 2008, a decrease compared to $161 million, or 11 cents per diluted share, in second quarter of 2007.
 

TechWeb turns to InfoGroup for database

Lauren Bell July 23, 2008

TechWeb, a United Business Media division that caters to business technology professionals, has tapped InfoGroup's National Accounts Division for database, campaign management and analytics work.
 

Worldata has political bloggers list

July 23, 2008

Worldata is managing the new-to-market Bloggingthevote.com e-mail and postal files. This file contains men and women who are actively reading about and voicing opinions on what they think regarding the political arena and its constituents.
 

In This Week's Print Edition

Education, transparency key for online

Lauren Bell July 21, 2008

Online marketers are standing behind their practices in the face of govern­mental scrutiny. Many believe that educa­tion — not stricter regulations or changing practices — is the best remedy for public issues with online advertising.
 

RSS marketing offers often-overlooked benefits for advertisers

Ellen Keohane July 21, 2008

Although research indicates that more Internet users are subscribing to really simple syndication (RSS) feeds, many companies still overlook this effec­tive marketing medium.
 

Today's lists and databases

Choice Mortgage and Financial Leads

July 17, 2008

New Management - Choice Mortgage and Financial Leads - Take 5 Solutions - Description: This file contains homeowners who have responded to a direct mail or telemarketing solicitation inquiring about mortgage and financial services. All have been qualified as homeowners with credit ranging from sub-prime to alt-A.
 

Homeland Security Executives

July 17, 2008

New List - Homeland Security Executives - Dunhill International List Co. - Description: This file contains homeland security executives who are generally responsible for coordinating response to criminal and terror events. This $35 billion market is likely to be interested in products such as computer software sys­tems, training programs, construction, transportation and safety equipment.
 

Guthy-Renker Buyers

July 17, 2008

New List - Guthy-Renker Buyers - Specialists Marketing Services - Description: This file contains con­sumers who have purchased various products through Guthy-Renker. These include some of the most popular beauty products on the market today, such as Proactiv, Principal Secret, Sheer Cover and Youthful Essence. Guthy-Renker of­fers a broad spectrum of health, fitness, exercise and entertainment products including Core Secrets, Windsor Pilates and the Dean Martin Celebrity Roast.
 

Electrical Outlet Mail Order Buyer

July 17, 2008

New List - Electrical Outlet Mail Order Buyer - The Rich List Company - Description: This file contains mail-order buyers of desktop and laptop com­puters, VCRs, printers, software, audio equipment, and electronic gadgets from the Electrical Outlet catalog. Most use their credit card to make their purchases over the phone.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In e-mail marketing, reputation is everything. Our experts examine the ways in which e-mail marketers can manage their reputation. Click here to read.

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